Chennai : The Chain which has pioneered the franchisee Model in the Neighbourhood Convenience Food and Grocery Retail Format in India has been a dominant player in the South of India with a major presence in states of Karnataka and Tamil Nadu for many years now. It has earlier this year also extended its footprint to markets of Andhra Pradesh and Kerala.

The 100th store is getting opened on 8th November in one of the premium locations of Chennai in Chamiers Road next to the Boat club and would address the convenience needs of the shopper in the catchments.

Arun of Chandrikaa Home Needs,the Franchisee, has been a very strong partner in the business and has been offered to run the 100th store in this prestigious location of Chennai.

Nilgiris, a very strong household name is South, has redefined the standards in retailing with highest throughputs per sq feet in the stores.. The stores carry as high as 4 to 5 skus per sq ft which is way ahead of the average of 1.5 skus per sq ft that most Modern trade chains offer. Very efficient Manufacturing and Supply chain methods ensure that shoppers get Great Value for their Money.

As per Mr. Murali Krishnan, the COO, for the business “The key differentiator in the business is the strong Private label range of Nilgiris and the excellent customer service offered by our Franchisees at the stores. We are able delight the shopper with a very large assortment of products having a good mix of traditional and imported range in foods . The Franchisee Model ensures speed of execution and the ability to adapt to fast changing consumer needs.

The Nilgiris Private label range has a strong association with Quality and Freshness. The brand has a strong heritage in “fresh” products like Dairy and Bakery for which it has state of art manufacturing facilities in Bangalore. It sources the finest range of staples which are available to a consumer only in the Nilgiris stores. This is a key footfall driver to the stores. The franchisee offers unmatched services making the whole experience a delight for any consumer.

The chain has been able to carve out a Niche for itself. It has shown the way to offer the consumer the experience of world class Organised Retail. This, by giving an opportunity to entrepreneurs, who have a great understanding of local markets and demonstrate excellent consumer connect, which only Mom and Pop Stores can offer is clearly a winning strategy.