Published on January 27, 2022
Learn How Scammers Use Current Events Pop Culture Trends to Lure Victims
Mumbai – NortonLifeLock global research team, Norton Labs, today published its fourth quarterly Consumer Cyber Safety Pulse Report, sharing the top consumer cybersecurity insights and takeaways from October to December 2021. Leveraging the company’s global threat telemetry, the Norton research arm shared analysis, including new findings on the omnipresence of online advertising trackers, as well as scams dominating the final quarter. In India, Norton technology blocked 18,796,678 cyberthreats during the last quarter – an average of 204,311 blocks per day between October and December.
Norton Labs found that consumers are tracked as soon as they go online by many different organizations, and the trackers collect significantly more of our digital lives than previously reported, including sensitive information about individuals’. Notably, Norton Labs found that half the tracking organisations encountered by a user in a typical week when browsing, take this data within the initial two-hour browsing period. This suggests that even if users were to clear their browsing history every day, it would only take an average of two hours to re-encounter half of all online trackers.
“While it’s common knowledge that web trackers follow us around the internet, our online privacy researchers were surprised to find that some online trackers know up to 80% of a user’s browsing history. We hope these findings shine a light on online tracking and empower consumers to take back their online privacy,” says Darren Shou, Head of Technology, NortonLifeLock.
The latest information from Norton Labs, at a glance: