Nykaa, India’s leading Omni channel lifestyle retailer opens its 3^rd  Nykaa Luxe Store in Hyderabad at Jubilee Hills. The city gears up for a wider luxurious beauty experience with Nykaa already present in a Luxe format at L&T Metro Mall, Punjagutta and in an On-Trend location at Sarath City Mall. This takes the total store count to 3 in Hyderabad.

The Nykaa Luxe Store at Jubilee Hills will offer categories across makeup, skincare and fragrances from leading Indian & international beauty brands such as Estee Lauder, Bobbi Brown, Smashbox, Clinique, Nykaa Cosmetics, Huda Beauty, Kay Beauty, Dolce & Gabbana, Versace, Montblanc, Giorgio Armani, Burberry & many more. The sprawling 1,600 sq ft store housing a wide range of products is a haven for all the connoisseurs. For those who have just embarked on their beauty journey, fear not as the Beauty Assistants at the store will guide you to get the right pick from the plethora of brands available here. The store launches amidst the festive season with an exciting offer running for a month (**free gift with purchase above INR 2000 until 5^th December 2020), making it the right time for all the beauty junkies to get their hands on the best of luxe beauty buys.

With the promise of ‘Your Safety, Our Passion’, Nykaa has implemented a series of safety measures to make every customer’s shopping experience as contactless and safe as possible. This includes regular fumigation and deep cleaning, frequent hand sanitization and temperature checks for all persons before entering the store. Additionally, social distancing is being practiced within stores with a limited number of employees and customers permitted at any given time.

On the occasion of the launch, Anchit Nayar, CEO-Retail, Nykaa, said, “This is our 3rd Nykaa store in Hyderabad and the second within the Luxe format. Hyderabad has a refined taste in beauty & luxury, and its rich heritage combined with an exciting future, makes it the perfect destination for us to expand the Nykaa Luxe footprint. The discerning beauty audience here is well versed with the latest trends and we are thrilled to make the best of Indian & International brands accessible to them. Relentlessly working towards customer satisfaction & safety, we have also implemented numerous hygiene protocols to safeguard the health of our customers and employees”.

Nykaa currently has 74 stores across 34 cities in India.

The Nykaa Luxe store is located at Shop no. 7, Fortune monarch, Road no. 36, Jubilee Hills, Hyderabad- 500033.