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    ODOP products to get recognition at national and international level

    Published on December 31, 2020

    Uttar Pradesh Chief Minister Yogi Adityanath’s aspirational scheme ‘One District One Product (ODOP)’, focusing to boost the economy of the state by encouraging indigenous and specialised products of the districts, has started yielding results.

    For the first time, a fair has been organised at Dilli Haat for the branding of artisans of UP at the national and international level. In this fair, a total of 118 stalls from across 61 districts of the state will be set up from January 16 to 31.

    ID cards are mandatory for every craftsman attending the fair. The government will also provide free stalls, lodging arrangements, and fare to the craftsmen.

    After assuming power in UP, CM Yogi started the ODOP scheme to give recognition to ‘Made in UP’ products at the national and international levels.

    Under ODOP, the dream project of Yogi Ji, one to two products from each district are included. From improving the skills of the craftsmen who make these products to making them available to the market, every kind of assistance is being provided by the government.

    With the support of Micro, Small, and Medium Enterprises, more than 11,000 products of ODOP are available on Amazon, and over 50,000 products worth Rs 24 crores have been sold.

    It is to be mentioned that from making policies to providing the financial assistance of 82 crores to more than 2,600 entrepreneurs, the Department of Industries has also given its full support and also provided employment opportunities to over 28,000 people in the industries.

    The ODOP products which will be put up in the fair include leather products and marble from Agra, Glass products from Firozabad, brass and anklets bells from Etah, Moonj products of Amethi, Terracotta products from Gorakhpur, Chikankari from Lucknow, and Musical instruments from Amroha, etc

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