by nr indran / INT

Mumbai: Olay the leading skin care brand has launched its premium range of skin care products for men. Olay Men Solutions deliver a complete package of an assorted range of skin care products, specifically designed to fight the three principal skin problems often witnessed in men. The premium range includes a cream and gel moisturizer along with an eye gel, cream, and a gel facial cleanser and a toner.

The new age men are extremely active not only professionally but even socially and hence, they are more conscious regarding their appearance. A well-groomed man comes across as more confident, which in turn, escalates his overall performance and professional growth. It is no more restricted to merely, wearing stylish clothes coordinated with exclusive designer shoes and watches. Men are now, waking up to the dire requisite of personal grooming and thus, devotedly dedicating more time for skin care. A prominently defined skin care regime is an absolutely unique facet for men and it’s high time indeed, they compulsively stopped using their wives or their girlfriend’s skin care products.

The male skin is completely different from that of the female and therefore, they require specified products, which suit and complement their skin tones perfectly. Their skin is much thicker in texture and owing to regular shaving; the pores are perennially exposed to dust and dirt. Their skin also looks oilier due to the excess secretion of sebum and sweat. So it is essential for them to use such products that will address all of these concerns.

Spanning across more than five decades of expertise and an in-depth understanding of skin, Olay sets out to design a skincare range benchmark to meet the consistently rising demands of men. After extensive research and the screening of more than 100 formulations, Olay Men Solutions has been devised to effectively addressthethree primary male skin issues; oiliness, roughness and uneven skin tone.

The range is also proven to render long-lasting moisturisation effects lasting up to six hours, in order to improve roughness and consequently, enhance skin elasticity. In addition, it instantly doubles up the hydration process and reduces the appearance of dark circles under the eyes to a considerable extent. With Olay Men Solutions, the skin texture undergoes a gradual transformation from oily, rough and uneven skin tone to attaining a balanced, smooth and revitalized skin glow. The skin care range is particularly designed for the men falling within the age bracket of 25 – 34 years old.

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