Now get plump and bouncy skin all day long

Mumbai:  Your skin deserves to look and feel fresh not just in the morning but throughout the day.OLAY India, the country’s revolutionary skincare brand has, hence, unveiled its new transformative range called the OLAY Regenerist Collagen Peptide 24that promises to be the best ‘food for your skin’ and helps you get the skin you deserve making it look plump, bouncy and healthy all day long! This latest range of moisturizer and serum is powered by “collagen peptide” that deeply penetrates to improve the skin resilience and hydrates it for a plump and bouncy look making it the perfect go-to skincare ingredient for the entire day.

Modern-day women are working around the clock, managing their professional and personal lives and taking up new challenges every day. This change in lifestyle exposes them to a variety of external and internal stressors like pollution, UV rays and physiological stress that cause skin cell damage and loss of collagen – the very skin building blocks that restores/replaces dead skin cells. Moreover, based on a recent skincare study it was found that our skin can age up to 8 years in a single day if we do not provide the nourishment it needs. To tackle these rising skincare issues, OLAY India has launched the al new Collagen Peptide 24 making it the gold standard of plump andbouncy skin that keeps it going all day.

Made using a blend of new-age technology, OLAY Regenerist Collagen Peptide 24 stimulates collagen production as it works like a naturally occurring collagen and boosts better skin penetration using Bio-available Technology with much shorter chains of amino acids than collagen.Specifically formulated with tried-and-true ingredients, this new moisturizer will transform the look of your skin as it has:

• Collagen Peptide (Pal-KTTKS) that helps the skin look firmer

• Niacinamide (Vitamin B3) that helps the skin retain moisture and plumpness to better resist the daily stresses that would rob our skin of its glowwhile helping with surface cell regeneration for a healthy and hydrated result

• Glycerin that helps the skin attract and retain moisture so it can stay firm and hydrated all day long

Talking about the latest launch of OLAY Regenerist Collagen Peptide 24, RohiniVenkateswaran, Vice President- Skin & Personal Care, India said, “We at Olay India have always strived to work towards the right blend of technology and skincare elements that cater to the modern-day women in their evolved lifestyle choices. With skincare trends galore, we found that having plump and bouncy skin all day long is the ultimate test/ result to determine what actually healthy skin is. Collagen plays an important role for our skin especially in strengthening it and research also shows that collagen decreases by 1% every year starting in our 20s, particularly accelerated by various stressors.Our latest innovation is a powerful and fragrance-free face moisturizer that does not compromise on a woman’s skin or her hectic schedule. It is the perfect go-to skincare ingredient with anti-aging properties that nurtures itthroughout the day making it a healthy and anessential ‘food for the skin’.”

OLAY’s latest range encourages us to make more informed choices as the new range is completely free from harmful ingredients like parabens, phthalates, synthetic dyes, fragrance, and mineral oil. This lightweight formula absorbs quickly, giving you 24 hours of hydration without a sticky, greasy or heavy feeling and results in 4X plumpness with 15%+ improved skin elasticity after just 4 days.

Stand up for ingredients you believe in and stand firm with your skin with OLAY Regenerist Collagen Peptide 24!

Olay Collagen Peptide 24 cream and serum is each priced at Price- 1999 INR respectively. It is available on all leading ecommerce platforms and major offline store.