Ahmedabad: After the successful global launch of the PEN Micro Four Third interchangeable-lens system in June, Olympus has announced an attractive India-focused ‘Olympus Festive Offer 2011’ for the upcoming season of celebrations. Through this unique promotional scheme, the manufacturer wishes to reinforce the Indian culture of giving gifts at festivals and to spread the joy of photography. Valid from 1^st September, the offer is aimed at reaching out to shoppers and photo enthusiasts during the build-up to Dussera and Diwali festivities, and will be available throughout the auspicious festival season in India. The gifts include premium Killer (Jeans) branded accessories with certain Olympus models, along with basics of photography tutorial DVD for the amateur photographers. Applicable on all Olympus cameras i.e. the PEN series and the latest compact camera models, the scheme can be availed at all leading large format retail stores and photo outlets across the country.

Announcing the Festive Offer 2011 scheme on the side lines of the Gujarat Photo Video Trade Fair 2011, the Managing Director of Olympus Imaging India Pvt. Ltd, Mr. Toshio Murai, elaborated on the festive offer: “Festivals are an integral facet of India, and Olympus places great value on the importance of culture and tradition in our lives. Thus, with the canvas of a successful global launch of the PEN Trinity series and some of the most worthy introductions in the compact camera segment, we wish to reach out to and connect with our consumers by offering them with value propositions. Through such initiatives, we aim to achieve meaningful growth in sales over that of last year, especially in the tier 2 and tier 3 cities where we see a lot of potential for our products. ”

He added, “The Gujarat Photo Video Trade Fair 2011 is an important platform for showcasing the latest trends in the Imaging industry. Olympus’ unveiling of its new series of cameras the new PEN series, SZ-30Mr and XZ-1 at this event reaffirms our assurance to bring our world class opto-digital technology to the Indian consumer. Olympus’ tagline ‘Your Vision Our Future’ echoes our commitment to innovate technologies which appeal to different segments of customers.”

The new PEN series, along with the flagship Olympus PEN E-P3, becomes an important milestone for the company. The PEN series boasts a number of first’s in the imaging arena, such as the world’s Fastest Autofocus*, TruePic VI image processor, high sensitivity & high-speed Live MOS sensor, OLED monitor with Touch Screen with AF-position selection and shutter release function and, Full HD video capabilities,.

Olympus SZ-30MR is the world’s first camera to capture Full HD movies and 16 Megapixel stills simultaneously. This Super Zoom camera lives up to its name with a 24x wide optical zoom. It also offers 3D still photo shooting and eight Magic Filters, including the new Sparkle and Watercolour options.

Olympus XZ-1, the new flagship compact digital camera, comes with the legendary ZUIKO DIGITAL f/1.8-2.5 4x zoom lens which is one of the world’s brightest built-in lenses on a digital compact camera. The 1/1.63 inch CCD sensor achieves high sensitivity by restricting the number of effective pixels to 10 million. The Olympus XZ-1 also features the new Live Guide interface, which makes it possible for users who are unfamiliar with photographic terms and advanced techniques to intuitively adjust such factors as “color saturation” and “hue”. The Olympus XZ-1 offers a unique combination of SLR performance and compact camera convenience that will satisfy a wide range of customers.

All cameras come bundled with a two-year warranty, i.e. 1^st year Worldwide and 2^nd year National warranty +  Free Memory card + Camera case

The Festive Scheme, which is valid until October 31^st, 2011 or until stocks last (whichever is earlier), will be promoted through branding and POS material at major retail outlets and through dealer meets organized in 14 cities across India.