Mumbai :  One Network Consulting on Saturday launched its first FDI project, ‘Yo Yo Noodle India’ at an exclusive event at Taj Lands End. Yo

Yo Noodle India plans to create its brand presence in India through a master franchise agreement between One Network Consulting and the Yo Yo group.

Eric Ho, Founder – Yo Yo Group and Anuradha Makhija, MD, One Network India Pvt Ltd and CEO – Yo Yo Noodle India announced their strategy and shared their vision for the Indian market. This project comes with a plan of creating an estimate of over 2,000 jobs all over India. Aside from launching new and exciting concept stores in India the company also plans to make India the central hub globally for all the sourcing and merchandise to be exported to their stores worldwide. With this plan, they estimate reaching a turnover of £ 50M within the next 5 years. Ashish Mehta, First Secretary Trade and Investment, British Deputy High Commission, Mumbai  was the Chief Guest of this high profile event symbolizing India’s bilateral trade and investment with the UK.

The leadership of Yo Yo Noodle India elaborated the number of benefits to their prospective franchisees present at the event. Some of the highlights of the franchise model explained are:

•    Initial franchisee training performed by certified professionals

•    Support from a dedicated Account Manager

•    Quarterly franchisee meetings to network and share best practice

•    Being part of a global network

Commenting on the launch of Yo Yo Noodle India, Eric Ho – Founder, Yo Yo Noodle said, “It is a very exciting time for us. We are in the process of picking our key franchise partners. We have a very strong team making it a winning collaboration. With Chinese cuisine being so popular in India, we are set for a great start. Yo Yo Noodle is going to be the next big thing in India.”

Also commenting on the launch, Anuradha Makhija – MD, One Network India Pvt Ltd and CEO Yo Yo Noodle India said, “One Network’s expertise lies in bringing Multi National Brands to India – beginning with IT products and now F&B. It is a great feeling to be so rooted in this community and to have people come in excited and with smiles on their faces to our stores. One Network Consulting & YoYo Group collaboration comes in the form of an FDI project & will be headquartered in Mumbai. We have planned a roll out of 200 stores PAN India in the next 5 years.The alliance with the Yo Yo Group is excellent and I am proud to be a part of this dynamic brand. The Yo Yo Group team for the UK is very inspiring and is constantly offering training to ensure that we continue to grow and that our guest service is great. I am looking forward to this venture.”

With her vision to bring in Foreign Direct Investments to India and give back to the society, Anuradha Makhija, Managing Director of One Network Group, this project is very close to her heart and is overwhelmed with it being so well received in India. She also is the Trustee of Healing Little Hearts, a charitable institution catering to infants with fatal heart diseases. She is very pleased to announce 2% of the annual profits of YoYo Noodle India to be given to charity. The institutions being Healing Little Hearts & Nargis Dutt Memorable Trust.

(Source: Sachin Murdeshwar)