Bhopal: Bhopal-based entrepreneurs Prateek Vats and Deepesh Shrivastava have launched Wanderlooms- a unique online adventure apparel company. The founders’ passion for travel, along with their quest for high-quality Made-In-India apparel, led them to set up their venture.
Wanderlooms is an adventure-inspired apparel and accessories brand that caters to adventure and travel enthusiasts. The company aims to provide best-in-class wearable products suitable for road trips. With over a thousand monthly orders, the company is fast gaining traction among the riding communities, travelers, and adventure enthusiasts across India.
Wanderlooms is incubated by AIC-RNTU Foundation (Incubation centre supported by Atal Innovation Mission, NITI Aayog, Government of India) in Bhopal. The company has also secured funding from prominent angel investors, including Mr Ravi Nigam – former co-founder of Tasty Bite and prolific start-up mentor/ Mr S Ramadorai ( Padma Bhushan), former Chairman of TCS / Mr Shashank Deshpande, Managing Partner at Pentathlon Ventures/ and Angel Investor syndicated platform – Barber Shop by Shantanu Razor Edge. These investments will help the company to expand its operations and reach new heights.
Wanderlooms’ success can be attributed to its sharp understanding of what consumers desire – especially the fast growing Riding and Adventure enthusiast community. The focus is on innovative products.
Prateek Vats leads from the front – having been one of India’s most experienced riders. An internationally certified tour captain, he has led several tours in the Himalayas and the North East. Prateek summarises ‘I was on a difficult South Asia Moto Expedition when I realised that I was wearing all foreign made clothing and safety gear. It was at that time that I promised myself that I would do something to ensure Indian youth is not deprived of the best quality and yet affordable apparel’. Wanderlooms was created thus.
