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  • Online Event Sales Company Brings European Fashion Designers to India with Low Price Strings Attached

    Published on September 22, 2010

    Bangalore,  India — In a bid to satiate the growing Indian taste and demand for premium quality European fashions, Bangalore-based private sales and invitation only online events company ThePrivateSales.com has added several new international designer labels to its top-of-the-line fashion repository, a company official said here today. They include premium fashion lines such as Giorgio Armani, Christian Dior, Prada, Versace, Roberto Cavalli, Gianfranco Ferre, John Galliano, Cerutti, Dolce Gabbana, Moschino, Diesel, Ed Hardy, Morgan Blumarime, Replay, Montana and many other exclusive brand name fashions that are usually not available at retail outlets in the country.

    The company regularly announces sales on its website www.ThePrivateSales.com which features first cut merchandise from these designers at up to 70-80% below the suggested retail price. Membership is by invitation only and every membership application received on the website is processed individually in less than a day. Existing members are also given an opportunity to extend invitations to family and friends and are provided incentives when an invited member makes a purchase on the website. Member interaction and interchange is encouraged through blogs, comments and a forum.

    “It is not merely an innovative online business model that is guaranteed to grow in a newly defined global scenario but also a win-win situation for both our members and the fashion designers whom we are privileged to represent,” says SUNDER GIANCHANDANI, FOUNDER AND CEO OF THEPRIVATESALES.COM, WHO SUCCESSFULLY ENVISIONED THE CONCEPT WHILE PROMOTING INDIA’S BUSINESS MISSION IN FRANCE AS THE HEAD OF THE FRANCE INDIA CHAMBER OF COMMERCE. AN INDIAN BORN FRENCH RESIDENT WITH LONG-LASTING TIES TO BOTH THE EAST AND THE WEST, GIANCHANDANI CO-FOUNDED THE COMPANY EARLIER THIS YEAR WITH SAJAN GIANCHANDANI, THE COMPANY’S Executive Director who also lived and worked in France for several years as the marketing head of Prodacsa, a French multinational.

    Authentic Designer Fashions with Amazing Price Tags

    Merchandise available for members to purchase on the website is 100% original and backed by the company with an iron-clad guarantee. There are no factory seconds, manufacturing rejects or returned merchandise in the daily product line-up. Close interaction with the manufacturers of some of the world’s most sought after brands makes it possible for the company to bring quality fashions directly to India’s consumers at prices that are hard to beat.

    Online Invitation Marketing with a Twist

    Sales on the company’s flagship website last for approximately 36 hours non-stop and every member is not only provided an opportunity to place an online order but is also notified through an ongoing e-mail campaign in which an in-depth overview of the product line to be showcased during the sale is presented through images and text descriptions. Prices are clearly marked and the features as well as the benefits of every product are mentioned. “We market not just an event or a product line but an entire experience,” says Sajan Gianchandani, whose innovative ideas brought him 12 European and US patents. The membership-driven invitation sales model also makes it possible for site visitors to preview the brand name products prior to the commencement of the sale. Purchases are finalized by the company on a first-come-first serve basis and members can make their selections in real time which leaves no room for surprises and possible disappointment.

    The Sample Sales Phenomenon

    Although consumers in the West have been participating in private and sample sales for a long time, the concept is of recent origin in India. Such sales provide manufacturers of signature line products with unqualified access to a forum to attract those customers who would traditionally not have joined their customer community in the first place. The Internet now paves an avenue for many to experience quality that was hitherto unaffordable and inaccessible. ThePrivateSales.com bridges the gap by bringing authentic and first line brands within the reach of discerning Indian customers who are gradually learning to recognize quality when they see it.

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