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  • Oriflame Prioritises India, aims to Empower 1 Million Micro-Entrepreneurs by 2029

    Published on June 24, 2024

     New Delhi : Oriflame, the leading Swedish beauty brand with a global presence, today announced India as its number one priority market. Building on its existing success, Oriflame aims to onboard 1 million brand partners within the next five years, actively supporting micro-entrepreneurship and fostering a vibrant start-up culture within the country. Oriflame’s ambitious target of 1 million micro-entrepreneurs aligns perfectly with the nation’s growth trajectory. By fostering self-reliance, job creation, and a culture of entrepreneurship, Oriflame is committed to empowering India and its people.

    This initiative aligns perfectly with the Government of India’s focus on employment generation and self-reliance. To achieve this vision, Oriflame is committed to supporting micro-entrepreneurship and cultivating a thriving start-up culture among the people of India. By becoming a brand partner, Oriflame builds values of entrepreneurship and empowers the women workforce. Individuals can design their own work schedules and build a fulfilling career that prioritizes both social and mental well-being, creating a path towards financial independence.

    Oriflame is at the forefront of the ‘Made in India’ and ‘Make in India’ initiatives, actively working to establish research and development in the country. This commitment ensures adherence to global quality standards and European safety regulations while promoting domestic manufacturing.

    Talking about this vision, Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame commented “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian customers. Over 85% of Oriflame products sold in India are already produced locally, creating employment opportunities and contributing to the nation’s economic growth. Our plan to onboard 1 million brand partners in the next five years demonstrates our dedication to this vibrant market. In a world facing rising youth unemployment and a shift towards work-life balance, Oriflame offers a compelling alternative. We are excited to continue this journey with our Indian community, fostering micro-entrepreneurship and supporting India’s vision of self-reliance.”

    Oriflame offers a two-fold opportunity. Individuals can either become brand partners and build their own businesses or become VIP members, supporting existing micro-entrepreneurs. In both scenarios, consumers gain access to Oriflame’s iconic, globally renowned products, all formulated with the highest quality standards and a commitment to responsible practices.


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