Ludhiana : Orika, a leading premium gourmet spice brand from the house of Paras Spices, has recently launched a new work base in Ludhiana, Punjab. The new office places people at its heart, creating an ideal environment for continued creativity & wellbeing. Flexible and forward looking, the space expands into a carpet area of 2100 sq ft.

The inspiration behind opening a new office in Ludhiana is to create employment opportunities and boost the business in the region. The office will focus on – sales, marketing, communications, operations and nutrition. The long term goal is to carry forward the legacy of Paras Spices and grow it worldwide, with the help of teams from various regions.

Orika’s flavours originated in Punjab, hence being an inspiration to capture the authenticity of the region. Along with this, Orika aspires to build great relationships with local people and create brand awareness across Punjab.

Speaking about the new office, Director of Orika, Akshita Budhiraja, says, “The enthusiasm to grow and spread our presence has been my inspiration for a very long time. In today’s time, my prime focus still remains my vision – to promote solutions that help one create a heavenly meal cooked with ease and love, without slogging in the kitchen for hours! After all, a good meal that doesn’t just satisfy the taste buds but soothes the soul too demands a perfect balance and melange of quality spices for a quintessential experience.”

The office space will see exponential growth in the coming months, with a number of teams being added to streamline and scale the business.