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  • Orpat Group forays into IoT-enabled fans category; eyes 30% market share by end of FY22

    Published on August 26, 2021

    The Orpat Group’s IoT enabled fan range works on BLDC technology reducing consumption of watts, energy used per year, electricity cost per year by approx. 65 percent with a starting price of INR 3175

    Orpat Group, a leader in the small home and kitchen appliances manufacturing with operations across 45 countries, has set a target of achieving a 30 percent market share in the premium fan category. The company has recently launched a range of IoT-enabled smart fans under the Money saver smart fan category. Fan category is contributing around 30% of Orpat Group’s total turnover.

    Being in the legacy business for more than five decades, ORPAT Group has recently started its initiative to bring smart technology in a range of affordable small home appliances sector. With this, Orpat Group aims to position itself as a key player in the tech-enabled home appliances segment while expanding its target user group.

    “With rising millennial tech-savvy population, increasing climate issues, government’s push for environmentally friendly products and need to reduce the carbon footprint, Orpat’s new series of IoT enabled smart fans can bring the much-needed energy and cost savings to the consumers” says Nevil Patel, Director, Orpat Group.

    The IoT-enabled fans are next-generation home appliances equipped with advanced features of receiving, processing, and transmitting information using smartphones, laptops, and tablets.

    Smart home appliance adoption has been on the rise in recent years. The global smart home appliances market is predicted to be worth USD 97 billion by 2025. Also, Covid-19 has accelerated the adoption of IoT in categories where touch-free experience is enabled.

    Positioned as an affordable smart product for the smart customer, the key benefits of Orpat Group’s first Money Saver fan ranges is primarily cost reduction. At the same time, the integration of tech improves convenience for consumers while being environmentally friendly.

    Orpat’s MoneySaver range consumes only 28 watts as compared to 75 watts by ordinary fans. The consumer can save more than 65 percent on the energy used per year which also helps in saving on the electricity bill. Additionally, this fan range works three times more efficiently as compared to ordinary fans on inverters.

    The IoT range of fans is launched pan India with a major focus on tier 2/3 cities.

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