• Brings first-of-its-kind AI-based recommendation feature for 18+ genres on 12 OTT platforms.

• Educating audiences about its Personalised recommendation feature that revolutionizes content navigation for the viewer

• Coins all-new campaign tagline – OTTplay se pucho, OTTplay pe hee Dekho aur Majey Karo Multiply!

Mumbai : OTTplay, India’s first single-stop content discovery gateway has announced the launch of its first-of-its-kind personalised AI-based feature that recommends content from a library of over 65,000+ web-series, movies and shows, 18+ genres and across many languages. The platform has tapped into the latest AI-powered technology and developed the feature in-house to equip audiences with smart recommendations.  The platform aspires to democratize content offered across OTT platforms by handing thus empowering the users to discover content they are most likely to enjoy.

The one-of-its-kind streaming platform is promoting the unique AI-based feature with its all-new digital ad campaign. Considering this is an innovative concept introduced in India, the digital ad aims to educate audiences about the benefits of the feature. The 20-second teaser videos are quirky and filmic, making fun of the inherent difficulties in selecting the most crucial piece of content to watch, “Aaj kya dekhun.” The three ad films, Alien, Exorcism, and Interrogation, which are each based on different scenarios, are focused on figuring out the solution to this biggest puzzle and cleverly plug OTTplay in the process. With its personalized recommendation feature and the recently launched OTTplay Premium, which offers access to the content of 12 OTTs with a single subscription, OTTplay solves the problems of OTTplay se poocho and OTTplay pe dekho giving a glimpse into the OTT ecosystem in India’s future for content discovery.

Commenting on the latest AI-based feature, Mr. Avinash Mudaliar, Co-Founder and CEO – OTTplay said, “As category creators, OTTplay’s latest AI-powered technology has revolutionised content navigation in India’s OTT ecosystem. We are razor focused on providing audiences with the convenience to discover and consume content from across OTT platforms. Our recommendation engine analyses user activity on the platform that aims to showcase curated content based on user preferences making the content consumption experience seamless.”

OTTplay evolves from a content discovery engine that curates content from 60+ Indian and international OTTs to a streaming platform that lets you access your favourite content from 12 different OTT platforms with a single subscription. At the same time, it serves as a one-stop content discovery portal for 60+ OTTs recommendation and 12 for streaming producing amazing content across genres and languages.