OVS industry, the leading Italian trendy apparel brand, in a joint venture with Brandhouse Retails Ltd, inaugurates its first store in Chennai at Express Avenue mall.

Catering to men and women the store offers a one of its kind stylish fashion shopping experience. Inside a factory-like, brick walled loft with vintage details, OVS industry provides high quality Italian fashion for men and women. Across more than 4500 sq ft, colours and natural materials set the scene for collections that capture emerging trends in Italian and international fashion.

Based in Mestre, Italy, OVS industry is an benchmark in fast fashion with over 11 million customers shopping at their store every year, which amounts to a sale of over 100 million garments at a revenue of over 870 million Euros. OVS industry will address the young India and provide ‘fast fashion’ for men, women and kids with mid to premium pricing. OVS industry is a part of Gruppo Coin, Italy’s leading clothing retailer with a turnover of over Euros 1.8 billion. In markets where OVS industry has been present, it has given shopping a new meaning, based on a constant renewal of fashion clothing, quality and right pricing. It currently has a network of more than 487 stores in Italy and abroad. The brand accounts for over 3.36% market share in Italy. 1 in every 5 Italians shop at least once a year at the Oviesse stores and 1 in every 3 kids wear Oviesse apparel.

Speaking at the launch Mr. Ashok Dalal, Managing Director and CEO, Brandhouse Oviesse Ltd. (BOL) said, “It gives me immense pleasure to pioneer ‘fast fashion’ in India. Our studies indicate that today’s Indians are now accustomed to living in the fast lane. But at the same time these consumers are price conscious too. This is where we feel OVS industry with its fashionable mid-to-premium range of fast fashion will be a good fit.”

Ms. Anjani Kasliwal, Director, Brandhouse Oviesse Ltd. (BOL) said, “Globally, OVS industry stands for being hip, trendy and affordable. We believe these attributes will appeal to our customers and establish fast fashion in India.”

Brandhouse Oviesse Ltd. (BOL) has been mandated with bringing OVS industry to India. The company is a Joint Venture between Brandhouse Retails Limited (BHRL) and OVS industry. Brandhouse Retails Ltd. is a leading Indian fashion retail company which manages Exclusive Brand Outlets (Mono-brand stores) for various brands like Reid & Taylor, Belmonte, Carmichael House, Stephens Brothers, and Alfred Dunhill across India.