Mumbai : PAC Cosmetics, a premium cosmetics brand in India, launched a first-of-its-kind, 4-in-1, Twist & Lift Mascara, solving pressing customer pain points with a single product. Its ingenious design, built into the mascara wand, provides four different settings, allowing customers to explore multiple lash looks with a simple twist and lift motion.
This all-in-one PAC mascara features a thick and intensely pigmented formula that provides length, lift, curl, definition, and striking volume, making it the ideal mascara to fulfill all lash needs. The Twist & Lift Mascara also eliminates clumps, transfers, and smudges, ensuring a long-lasting finish of up to 12 hours.
What makes the PAC Twist & Lift Mascara different from other mascaras in the market?
1. The mascara wand comes with four different settings in a single brush, allowing users to customize their lash look however they want.
2. The innovative wand evolves with each click for better lift, length, curl, definition, and volume.
3. It allows effortless brushing and provides a long-lasting effect.
4. It coats lashes with a thick and intensely pigmented formula that doesn’t smudge or transfer.
5. It is easy to remove without leaving behind a black residue.
How to use the Twist & Lift Mascara?
● To ensure the product is evenly distributed on the wand, twist the wand while it is still inside the tube.
● As always, begin by curling your lashes and applying a single coat of mascara. For an extra oomph factor, reapply the mascara, allowing lashes to dry between each coat.
● Twist the dial for four different looks. The original first setting is for long and defined lashes; twist to the second setting for thick, long, and fuller lashes; twist to the third setting for dramatic and volumized lashes; and twist to the fourth setting for the ultimate volumized and defined lash game.
● Gently wiggle the wand back and forth at the base of the upper lash line to achieve maximum volume from the roots.
“At PAC Cosmetics, we pay strong attention to detail and quality, ensuring our products effectively target customer pain points. We assure our customers that their struggles don’t go unnoticed because we notice them first and strive to create products that provide maximum value. After carefully analyzing the struggles one faces to achieve the right or many lash looks with a single mascara, we were led to create and launch the Twist & Lift Mascara, a one-of-a-kind, multi-tasking mascara, that effortlessly solves multiple problems simultaneously” ~ Bonish Jain, Founder of PAC Cosmetics.
