To provide a seamless and contactless buying experience to consumers amid the COVID-19 pandemic, Parryware, India’s largest manufacturer of sanitary ware product brand, further strengthens its foothold by making its products more accessible through its online platform ‘Parryware Safe-Buy’. The digital platform assists users to explore, indulge and buy Parryware products, booking plumbing technicians for service, repair-related queries, and connecting with nearest retail partners and product specialists from the comfort of their home or workspaces. The digital platform Parryware Safe Buy, launched last year, aims at providing a touch-free, timely solution with the most convenient shopping experience to pot all bathroom worries.

To create awareness about the platform, Parryware recently launched a #TapToPOT marketing campaign; highlighting how Parryware Safe Buy brings the safest and most convenient shopping experience. From Tap to Pot, It also notifies that Parryware has a whole array of products and POT – Products, Outlets, and Technicians – all in just one tap of your finger. 

With consumers becoming increasingly tech-savvy, the company aims to provide consumers a better brand experience that integrates online and offline touchpoints seamlessly. To overcome this, the platform seamlessly connects users with over 10,000 official Parryware retail partners in India and over 25,000-trained plumbers and technicians. Furthermore, allows users to explore bathroom combinations that have been specially crafted at all price points, starting from Rs 6000 to Rs 1.3 Lakhs. These combos have been developed using analytics and popular models, which the customers have preferred in the past.

Commenting on the Parryware Safe Buy platform, Mr. KE Ranganathan, Managing Director, Roca Parryware said, ‘We at Parryware strive to provide innovative solutions that are easy, safe and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. As we continue to fight the deadly pandemic, safety has become the topmost priority for the customer when it comes to shopping. To help customers overcome this concern Parryware comes up with a Safe Buy solution to provide a seamless service for a wide range of products and services. We are hopeful that our new campaign #TapToPOT connects well with consumers and encourages them to go for touchless shopping.”