Mumbai: Pastonji, the emerging company in the ice creams and beverages segment launches their new product ‘GoSip’, the flavoured milk, in the Western region of India. GoSip is a natural choice to represent the Company’s Group’s expansion in the growing market for beverages.

GoSip is a sweetened dairy drink made from pure milk, sugar, flavourings and developed to suit the Indian taste. It can be a healthy alternative to replace drinks that have preservatives. Priced at Rs. 22/- for a 200 ml disposable bottle, it provides value for money to consumers. The premium energy drink gives consumers a totally new drinking sensation, with delicious flavour and added value.

What’s also new and innovative is the energy meter on the bottle, which records the sips consumed by an individual. Hence, this is the confirmation that every time you drink GoSip, you are infused with fresh energy and vibrancy.

Pastonji is the only company to present to you 11 exciting gossiping flavours in the flavoured milk segment providing, so there’s a taste for every day and every mood. GoSip is available in Chocolate, Mango, Strawberry, Coffee, Pineapple, Pista, Shahi Gulab, Dudh Malai, Masala Masti, Kesar Elaichi and Butterscotch.

Naim Hafizi, Managing Partner at Pastonji beverages division said, “Consumers today are more interested than ever in eating a healthy and varied diet. And they’re also on the lookout for special moments of indulgence and new, unusual taste experiences. Beverages containing perceptible, natural particulates combine both. They are right up-to-the-minute, and meet consumers’ demands.” He also added that GoSip itself is a unique brand name, which indicates ‘go sip’ with some ‘gossip’ and hope that these flavours will be immensely popular in the western market.

Maaz Mutvali, Marketing Head at GoSip, also commented that Pastonji identifies the consumer’s changing habits towards healthy beverages. GoSip is the right step to ensure that Pastonji increase its reach to a wider audience. We are looking forward to build similar alliances in near future which will increase our reach and give us an opportunity to serve more and more consumers.”

In the year 1948, a small dairy farm had started with an ambition to grow and serve young Independent India. Later in 1989, Pastonji® brand was launched to offer traditional ice creams with modern technology. Pastonji® has built a reputation amongst Indians by serving exclusive range of ice creams with unique flavours and novelties.

Being India’s one of the biggest Companies, It is all set to pool products for its large section of consumers. The Company captures the pulse, attitude, styles and trends in a manner, which appeals to the consumers. It provides consumers through the fascinating range of products like Ice creams, frozen desserts, GoSip® flavoured milk, FruitLe® Mango drink, Blasios® packaged drinking water and much more. Pastonji offers its audiences a platform, which they can access for any kind of products.

Source: Sachin Murdeshwar