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    Pepe Jeans launches its Biggest flagship store in Coastal AP

    Published on May 12, 2011

    Vijayawada:  After establishing itself as a fashion forward brand globally, the stylish brand Pepe Jeans London opens its biggest flagship store in Coastal Andhra Pradesh today. Located on Vijayawada’s busiest high street, on Ramchandrapur Ring Rd. Opp. Stella College, a vibrant source of pioneering youth culture, this store is the perfect gateway to an all new experience of fashion. The inaugural of the store was graced by Film actress Ms. Nitya Menon of ‘Ala Modalaindi’ fame. The store will offer a far more vibrant experience than any other retail format in the city and showcase the brand ethos in totality. Pepe Jeans London continues to introduce a new way of dressing in perfect tune with the most avant-garde trends that rule fashion.

    The store has created a place where fashion meets fine craftsmanship and quality along with the most international experience of the brand anywhere in the country. Spanning 2200 sq. ft., the vast retail area is divided into zones, to create a unique shopping experience. Bluez Lounge and Fashion Lounge transports you into an international shopping ambience. The store will feature the latest Spring Summer ’11 Collection, an array of trendy and stylish new designs and trends that are magnificently combined to create refined silhouettes; a colour palette that is voguish, diverse, and exciting this season. The store provides consumers with a highly personalized way to shop by the latest fit, finish or style. Also on display will be more than 2500 styles of jeans and casual wear covering all your needs in terms of shirts, t-shirts, shorts, skirts, dresses and accessories for both men and women. The fashion here is on par with what you would see in any international Pepe store.

    “With the Vijayawada store, Pepe Jeans is set to breathe in an all new store layout which is on par with our international store ambience and which will provide our consumers an exclusive shopping experience unlike any other brands. The international store layout has been designed to act as a continuous fusion of quality fashion products and interactive environment.” cites Mr. Chetan Shah – Managing Director (India), Pepe Jeans London.

    The décor evolves around contemporary look from premium full length mirrors and the unfinished rugged look on the walls to lounge feel with pumping music. Pepe’s new store invites you to enter the realm of the stylish and flamboyant spirit of the brand owing to the young and vibrant elements that exemplify the walls, and the pleasant atmosphere created by the cheerful lighting which is characteristic of Pepe Jean’s stores globally.