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  • Peter England Men’s Obsession store launched by the Leading actress Regina Cassandra in Vijayawada

    Published on July 12, 2019

    Vijayawada:  Peter England which is the leading menswear brand from Aditya Birla Fashion and Retail Ltd. has launched its Men’s Obsession Store at the Imperial Mall VSN Estates, Vijayawada with the talented actress Regina Cassandra. The new outlet takes Peter England’s total store count to 14 in the state.

    Speaking on the occasion, Mr. Manish Singhai, COO, Peter England said, “Andhra Pradesh is an important market for us and we are delighted with the overwhelming response we have received so far. We are excited to launch our brand new store in Vijayawada, which has over 26 categories to choose from with customisation options and assistance from in-house stylists. As a brand, we work towards creating exciting shopping experiences for our customers. We are positive that our wide range of fashionable menswear at an unmatched value along with an excellent customer service will benefit us to become Vijayawada’s one stop shopping destination for men.”

    The 3119 sq. ft. one-stop fashion destination will offer an unparalleled shopping experience to its patrons. The upscale store will house 2000+ unique designs at an unmatched value to the fashion-focused men in the city. Shoppers can now choose from over 26 categories of formal and casual wear ranging from Suits and Blazers, Chinos, Denims, T-shirts, Formal Shirts, Footwear and Accessories, creating a fashion extravaganza for the style conscious men in the city – Tee-shirts starting from Rs 499, Formal shirts starting from Rs 899, Casual shirts starting from Rs 999, Chinos from Rs 999 and Denim starting from Rs 1099. The vast collection of irresistible styles for all occasions at an accessible price point will allow Peter England to reach an expanded cohort of customers.

    The extensive interiors of the concept store reflect the brand’s British heritage and bring to life images and elements from London city life bringing textural experience to a retail environment

    Peter England which is the largest selling international menswear brand in the country has constantly innovated itself to suit changing consumer needs. Addressing the fashion prerequisites of the city’s stylish gentry, the brand new store in Vijayawada will showcase the season’s latest offerings with a wide selection of highly curated looks for the modern professionals who seek individuality. With contemporary styling, the assortment will range from crisp formal shirts, well-tailored suits, jackets and trousers. The casual wear range which is a highly eclectic line will have a stylish range of washed cotton shirts, denims, cargo bottoms, graphic tees, polo, sweaters and Indie Kurtas. The assorted collection of ties, pocket squares, leather belts, wallets and footwear will assert a distinctive and prominent style statement. The finely crafted vests, boxer shorts and briefs from the newly launched innerwear line from the brand will ensure highest comfort and great fit to the wearer.

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