Bengaluru : After successfully presenting Dr. Philip Kotler for the first time in the city of Bengaluru at the Philip Kotler Marketing Forum (PKMF) on 19th November 2014, Philip Kotler Center for Advanced Marketing (PKCAM), Bengaluru plans to establish a knowledge partnership network in collaboration with reputed Indian universities.
Professor Priyanka PV, Director of PKCAM, said “PKCAM will design, develop and deliver executive and management programs in Strategic Marketing targeted to leaders of the commercial, public and non-government sectors globally. The fundamental idea of PKCAM is based on Dr. Philip Kotler’s philosophy of ‘Marketing as a step towards progress and wealth creation with integrity’ leading to his mission and our joint paradigm of ‘Creating a better world through Marketing’.”
As geographical boundaries get blurred and marketplaces become increasingly global, an international education with a global perspective is of paramount importance. PKCAM envisages helping bridge this gap in India and delivering academic and professional programs in marketing that will be globally relevant.