The apé miniis a strategic initiative from Piaggio to further expand its share of the half tonne market where the Company is already an undisputed leader with its apé 3-wheeler – a vehicle that is today synonymous with the 3-wheeler category.
The apé miniis a revolutionary product developed on the basis of Piaggio’s on-going customer feedback program, and adds a new dimension to Piaggio’s range of transportation solutions. It symbolizes Piaggio’s second solution in the half tonne category where the Company is already the dominant player with its apé 3-wheeler.
The now legendary apé 3-wheeler, with a current customer base of over a million users, pioneered the half tonne cargo segment in India as early as 1999, and opened up a new source of livelihood for SMEs and entrepreneurs across the country. It continues to be the preferred choice of ‘‘first-time users’’ in the transportation business, highly trusted for its economy, load capability and earning potential.
“Created on the basis of extensive customer need-gap analysis, apé miniis truly a world class product that will complement Piaggio’s existing 3-wheeler portfolio. It should emerge as a preferred option for 4-wheeler buyers in this segment on the strength of its operating efficiencies and enhanced earning potential”.
Best-in-class features and benefits :
The apé miniincorporates the exacting high standards that Piaggio is known for internationally. It offers the best mileage in its class – of all 29 kms per
Piaggio’s confidence in the performance of apé mini is evident in the 15-month warranty and 5 free services that the Company offers. Additionally, the product will be backed up by Piaggio’s world-class sales and service network of over 760 touch points that consistently provide quality service and spares, 24×7 across India.