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  • Pitch in a reel for a ‘DreamDeal’: Anupam Mittal’s new initiative provides budding Indian entrepreneurs grants upto ₹ 1 Lakh

    Published on August 8, 2022

    ~ Anupam Mittal launches ‘DreamDeal’ initiative to enable budding Indian entrepreneurs take a leap in their entrepreneurial journey ~

        To take part in the DreamDeal initiative, participants had to pitch their creative idea in a 30 seconds Instagram reel

        Through this, Mittal seeks to inspire and empower young Indian entrepreneurs with grants, funds and an enriching mentorship session to help turn their vision into a solid reality

    In a bid to supercharge the spirit of entrepreneurship amongst young Indians, Anupam Mittal – a successful entrepreneur and angel investor well-known as the founder of Shaadi.com – has announced providing grants up to ₹1,00,000/- through the DreamDeal initiative. DreamDeal is a social media initiative by Mittal to empower aspiring young entrepreneurs with grants, funding and mentorship and help give wings to their ideas based on the creative pitches they made via Instagram reels. 6 among the top 10 finalists have been announced and the winners will be chosen on 15th August 2022.

    Anupam Mittal brought forth DreamDeal to encourage and foster an entrepreneurial mindset amongst the youth as well as the less privileged sections of society. Through this first-of-its-kind platform, the inherent aim has been to boost India’s prolific start-up culture and democratise entrepreneurship by giving the masses a golden opportunity to explore their entrepreneurial ideas and the avenue at large.

    In keeping with this thought process, the initiative launched its very first ‘DreamDeal Reel Challenge.’ For this, participants as young as 13 years of age can pitch their innovative and fresh business ideas in a 30 seconds Instagram reel. Further, they also had to illustrate the X (What is the idea?), Y (Why do they want to do it?) and Z (How will they utilise the grant?) in their pitches.

    10 of the best ideas will be selected from amongst all the entries received. Out of which, the 1st place winner will receive a grant of Rs 1 Lakh along with mentorship from Anupam Mittal. The 2nd and the 3rd place winners will receive 75K, respectively, along with mentorship, while the remaining 7 selected participants will be a part of a group mentorship session. These winners will be selected based on novelty and creativity, the potential impact of the idea pitched, as well as post likes and engagement.

    While talking about this initiative, Anupam Mittal – Founder & CEO – People Group said, “I believe that India is brimming with enthusiastic, bright young minds that have the conviction to solve the many challenges in our country as well as have a global impact through their entrepreneurial ventures. And with DreamDeal, I envision providing micro-grants and mentorship that will inspire and help people take that one crucial step ahead in their journeys. Besides supporting people’s ideas taking flight, the big picture is to fundamentally change the way the world thinks about young entrepreneurs for the better.”

    Apart from Shaadi.com, Mittal is also the founder of real-estate platform Makaan.com, short-video application Moj and media company Mobango. A ‘shark’ of Shark Tank India, he has always had a keen interest in opening doors for young entrepreneurs. Believing that India will take a quantum leap in start-ups and entrepreneurship in the next decade, he launched the DreamDeal initiative to help young Indians in their entrepreneurial growth trajectory.


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