The Tuscani Singles range consists of 8 pizzas with flavorful exotic ingredients like parmesan cheese, pesto sauce zucchini, fresh basil & more. Verde & Gardiner for vegetarians and Florence Chicken, & Pesto Pepperoni to name a few from the new range promise to be a delectable culinary treat. The range of Tuscani Singles will be available at all Pizza Hut restaurants in dine-in only.
Through this range, consumers will get to experience the flavors, textures and ingredients of the Tuscan region in Italy along with Pizza Hut’s signature thin crust pizzas.
Scheduled to go on-air on the eve of Christmas, the advertisement starts off with the chef fondly giving a final touch of garnish to the Italian inspired Tuscani Singles pizza while breaking into the classical Italian song ‘O Sole Mio’. The chef hands over pizzas to the server who also catches on to the song in a true Italian way. As the server takes the pizzas into the restaurant the infectious Italian spirit spreads from table to table through the entire restaurant with the server presenting the new range to the delighted guests who relish Tuscani Singles pizzas. The ad then goes on to show the new product range – thin crust with exotic toppings like zucchini, parmesan, pesto and more. The ad wraps up with the vibrant energy spreads to others guests who have just arrived – keeping the true Italian spirit going! The ad showcases the gourmet range of new Tuscani Singles and establishes the Italian spirit that the range takes inspiration from.
Speaking about the campaign, Anup Jain, Director Marketing, Yum! Restaurants India – Pizza Hut said, “As a brand, Pizza Hut has been undertaking various initiatives to enhance its casual dining positioning. The Italian-inspired new range of Tuscani Singles is another step in that direction. Our new ad highlights the Italian spirit which is the inspiration for Tuscani Singles – thin crust pizza with gourmet toppings selected by our chef. The ad is simple yet impactful and strengthens Pizza Hut’s casual dining positioning. I am confident that consumers will enjoy the ad and will try out the new range at our restaurants”
Speaking about the campaign, Priti Kapoor, Creative Director, JWT said, “O Sole Mio” is famous Italian song that romances the Sun. The song is full of nostalgia, and is a pure reminder of Italy, to anyone living outside it, and vice-versa. And that is what works in this film. An Italian chef, working in an Indian Pizza Hut, get’s reminded of his homeland Italy, while giving finishing touches to one of the Italian inspired Tuscani Singles pizza. All of a sudden, the chef breaks into singing O Sole Mio, inside the kitchen. The song is so infectious, that the rest of the crew too joins him. The song then gets transferred to a server, and thereafter the entire restaurant. It shows how the entire mood inside the restaurant is soaked in the Italian spirit, just because of a single Tuscani pizza.”
TVC Details:
Duration: 30 seconds
Language: English
Creative Agency: JWT
Production House: The Reel Company
Director Nicholas Reynolds
Creative Director Priti Kapoor
TVC goes on air 24 December 2010
To view the TVC click here
http://125.21.190.99/Pizza_Hut_30_English.zip
http://www.pizzahut.co.in/dinein/TelevisionCommercials.php