APN News

  • Friday, August, 2022| Today's Market | Current Time: 04:52:00
  • “Ever since the pandemic started, we have transformed our way to work and handling our business. From rapidly shrinking budgets to events’ going virtual to the new hybrid workforce, we have surely come a long way. Considering a lot more similar factors, this year we are expecting a major push in the digital marketing and advertising sector. From higher rates for digital media buying to challenges in bringing the right talent on board to engaging increasingly digitally savvy buyers, we have seen higher customer expectations and so considering it as a base we expect the government to bring new schemes that will eventually enhance the marketers skill sets to improve their team’s effectiveness without creating burnout. Raising marketing budgets to pre-COVID levels (if not higher) will be crucial. A lot of entrepreneurs are hoping for relief measures in the form of credit lending. Subsidies at ground level will make entrepreneurs feel protected & safe. We also expect to see decisions to fuel the growth of startups in several domains. If the right incentives on both the marketers’ and consumers’ sides are announced in this budget session, it would push the quick and wide adoption of digital advertising and marketing.”

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