The Swiss Chocolate brand Frey today announced the launch of its premium products in India – marking the beginning of a journey to bring these delicious chocolate creations to the country. The foundation of Chocolat Frey’s success was started in 1887 by the two brothers Max and Robert Frey and that passion still lives on more than 125 years later – in every single product made by the brand. The range is exclusively made in Switzerland – using only high-grade ingredients, such as the finest cocoa beans and pure Swiss milk. In the processing too nothing is left to chance. Chocolat Frey is the #1 chocolate brand in Switzerland – the country with the highest consumption of chocolates in the world. Today, the same purest and finest products are being made available to over 80 countries around the globe.

Unlike many other Swiss chocolate brands, Chocolat Frey controls the entire production process from the bean to the final product making sure that quality standards never get compromised. The market for premium chocolates is growing at a fast pace in India – with consumers being acquainted with the nuances of fine taste and ingredients. To leverage this growing demand and to cater to the requirements of the discerning Indian consumer, Frey decided to enter the market with its premium range of products. Starting with an assortment of over 13 products ranging from the Chocobloc to Supreme and Classic tablets, over the coming months the range will continue to be introduced in the Indian market. Products will be retained in premium outlets: covering multi-brand stores, hyper markets, gourmet stores and exclusive chocolate boutiques in key metros and cities across the country. It is expected that the products will be on the retail shelves in more than 20 cities of India by end of 2014 and in addition at the domestic travel retail shops.

United Distributors Inc – UDI is the exclusive distributor for the Chocolat Frey Brand for the Indian market in the duty paid area, including the internal travel retail segment. Commenting on the launch in India, Mr. Marc Balsiger – Export Manager of Brand Frey said, “Chocolat Frey is proud to be in India and to bring the taste of its fine products from Switzerland. We believe that the mature Indian consumer will accept our brand – that continues to evolve its product range – without compromising on the Swiss Made Quality aspect. We wish to develop the market in India that shows a lot of promise.”

Mr. Nilesh Hada – Executive Director of UDI, commented, “that Chocolat Frey is a very prestigious brand that we have added to our portfolio. We believe that the Indian market is ready to accept such premium products and in this endeavor we will ensure that the Frey products are available in all the major cities at outlets appropriate with the brand image.”

Source: Sachin Murudeshwar