Dhaka and Tokyo : Prime Bank Limited (Prime Bank), a major commercial bank in Bangladesh, and JCB International (JCBI), the international operations subsidiary of JCB Co., Ltd., announced that Prime Bank has launched the first JCB Platinum Credit Card in Bangladesh.

Prime Bank and JCBI have been developing their partnership since entering an acquiring license agreement in April 2013, and starting issuance of JCB Credit Card and Debit Card in Bangladesh in June 2014.

Senior Executive Vice President of Prime Bank, Mr. ANM Mahfuz said, “We are excited to be a part of this milestone in our Partnership with JCB. Prime Bank has always been dedicated to deliver superior value propositions to its customers and stakeholders. By launching JCB Platinum Credit Card, we are strengthening our promise to provide customers an even richer and more distinguished experience with our credit card offerings. This new variant of Credit Card will certainly set a benchmark in card services of local banking industry and enable our valued customers with wider choices and enhance their shopping experience altogether. I am sure that Prime Bank and JCB will continue to collaborate in future and introduce innovative financial solutions for our customers.”

Executive Vice President of JCBI, Yuichiro Kadowaki said, “Bangladesh has a huge potential in its consumer market with a population of about 160 million and high economic growth in recent years. More and more people are expected to choose card payment over cash payment. Combining Prime Bank’s expertise in customer relationships and dynamic local operations with JCB’s global acceptance network, we can expect a synergistic effect that will offer both Prime Bank and JCB the opportunity to further expand the credit card market in Bangladesh.”