126,003 SMBs including Local Shops participated this year in over two weeks of lead up and 48 hours of Prime Day

Prime members from over 96% pin codes of India shopped across categories this Prime Day

Prime Video India saw its best ever viewership in the month leading-up to Prime Day, with the highest number of streamers enjoying the content on the service

• This Prime Day, more customers signed up for Prime membership, with more than 70% of new members from Tier 2-3-4 cities
• Personal Computing, Beauty, Apparel, Home & Kitchen, Smartphones and Pantry categories were among those that saw the most success in terms of units sold
• 68% of the SMB sellers receiving orders in over two weeks of lead up and 48 hours of Prime Day this period were from Tier 2-3-4 cities
• Prime members loved the incredible savings on Amazon Devices. Fire TV Stick was the highest selling product on Prime Day
• Alexa answered over 3MM requests from customers during Prime Day on the Amazon Shopping app (Android), guiding them to the products, best deals, new launches, bill payments, Prime Music and much more
• During Day 1 of Prime Day this year, 3X more Prime members used Amazon Pay products to purchase on A.in

Chennai: Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon.in ever, as they saw an overwhelming response from Prime members.  With customers from over 96% pincodes of India placing orders and with the month leading up to Prime Day marking the highest viewership for Prime Video and highest number of listeners for Prime Music, Prime members enjoyed the best of what Prime Day has to offer with the unique SMB selection, new launches, great savings, and engagement with various Prime benefits.

During lead up and on Prime Day, Prime members shopped from 126,003 sellers including artisans, weavers, women entrepreneurs, start-ups and brands, local offline neighbourhood stores. This included sellers zxdfrom all over India including those from Tier 2-3-4 cities like Barnala (Punjab), Champhai (Mizoram), Virudhunagar (Tamil Nadu), Guntur (Andhra Pradesh), Valsad (Gujarat), Shajapur (Madhya Pradesh). 31,230 sellers saw their highest ever single day sales and nearly 25% more sellers’ grossed sales over INR 1 crore as compared to the last Prime Day.

Prime Day continues to be a unique opportunity for brands of all sizes to launch new products. Members loved the selection of new product launches from over 300 top Indian and global brands. Prime members loved brands like OnePlus Nord 2 5G, Samsung Galaxy (M31s) boAt Airdopes, Mi 3i 20000 mAh power bank, Pigeon mini handy and compact chopper among many others. More than 70% of new Prime members shop from outside of the top 10 cities including towns like Ananthnag (Jammu & Kashmir), Bokaro (Jharkhand), Tawang (Arunachal Pradesh), Mokokchung (Nagaland), Hoshiapur (Punjab), Nilgiris (Tamil Nadu), Gadag (Karnataka) and Kasargod (Kerala).