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  • Prince Pipes Salutes Plumbers Through Shram Ka Sammaan Campaign On World Plumbing Day

    Published on March 12, 2022

    Bengaluru: Prince Pipes and Fittings Ltd. and Red FM celebrated the spirit of plumbers across India on World Plumbing Day. Prince Pipes has been taking the industry lead in commemorating the World Plumbing Day since 2018, and this year Prince Pipes and 93.5 Red FM took the initiative to commemorate the day through a unique radio campaign – Shram Ka Samman to honour the resilient spirit of plumbers and the value they bring to households.

    Nihar Chheda, VP Strategy, Prince Pipes and Fittings Limited said, “Prince Pipes is in its fourth year of this campaign and every year our engagement has been growing stronger with growing membership on our Udaan loyalty platform. Plumbers have shown excellent participation in 7 cities across India for this event. There are 2 parts to the theme Shram Ka Samman – the first being the event has been full of fun where Prince felicitated plumbers for their tireless work and their long standing association with us. The campaign’s second key aspect is inspiring them about dignity of labour. This campaign is also about sensitinsing them to keep upgrading themselves in their profession to bring their best to their jobs. Keeping in mind changing times Prince conducts skill enhancement workshops for plumbers to train them about new products, technologies, etc. We work with them so that they are able to make the best recommendations to their customers, which will help them command respect.  This is a very important way Prince Pipes creates value along the chain. Prince has also provided for over 5000  loyal plumbers with accidental insurance policies –  again an industry first.”

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