As part of its new product development strategy, rooted in its Omnii product platform, Psion announced its latest rugged PDA device – the ingenious Psion EP10 handheld computer.

This announcement takes place as part of an exclusive gathering of national dignitaries, key company executives and business partners in Shanghai, China.

“We’re excited to launch our latest product in China, the world’s second largest economy, where mobile computers help run many of the most demanding logistical operations and where manufacturing, exports, transport and shipping dominate,” said John Conoley, Chief Executive Officer, Psion.

The new Psion EP10 is a small and durable PDA device that offers high performance, extensive features, communications capability and durability. It represents a major addition to the company’s portfolio of mobile business devices and offers all the functionality of high-end, full-size devices in a smaller form factor and at an affordable price.

When the Psion EP10 hits the market in Q2 2011, it will extend the reach and appeal of Psion to a new category of buyer: business users who employ consumer-grade smartphones and devices for commercial and industrial activities to deploy business applications into the field.