Pune India: Bajaj Auto’s flagship motorcycle brand Pulsar has today launched a new consumer website – www.mypulsar.com. A unique experiential website which has been completely shot in video, it takes the visitor’s virtual experience of the brand to the next level.

www.mypulsar.com employs the latest in video and web technology to bring a never before seen experience to users. The entire range of Pulsar bikes have been presented in a distinctive and engaging manner. In addition there is an exclusive section for Pulsar fans which has video tutorials on stunting, membership to an exclusive Pulsar club and many more fun activities.

Pulsar is one of the most active bike brands in India on the digital front. It has a vibrant facebook fan page (www.facebook.com/mypulsar) with over 100,000 fans and growing daily, a youtube channel (www.youtube.com/user/pulsarmaniacs) that has a lot of videos that have been rated amongst the top 10 videos from India.

Mr. Milind Bade, GM Marketing (2W, Bajaj Auto Ltd.) said, “The genesis for this website was to analyse what is being done world over by automotive and youth brands and take it to the next level. This brings not only cutting edge design, technology and presentation but also an experience that a visitor can never forget. ”