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  • Raisin enthrals the audience with its contemporary fusion wear collection showcased at India Fashion Forum

    Published on March 30, 2019

    India Fashion Forum saw the entry of the recently launched brand in the retail apparel space, Raisin launching its new collection in contemporary fusion wear. Audience were mesmerized with the colors and style as they witnessed the collection for the first time at India Fashion Forum. Raisin is a fashion brand that represents the perfect blend of Indian culture and contemporary influences. The essence of Raisin is modern fusion wear that has been crafted to be exceptionally comfortable, yet stylish.

    Raisin was launched in August 2018 and is present at 100 SIS stories in India and online houses like Myntra, Jabong, Amazon, Flipkart, Ajio along with the e-commerce website. It houses variety of styles including dresses, kurtas, tunics, maxis and more – the perfect choice for today’s modern woman.

    The event India Fashion Forum is billed as India’s largest fashion intelligence event. A round-table discussion will look into India’s fashion growing fashion chains as well as retail space developers. Topics such as artificial intelligence and future retail spaces will be addressed.

    Raisin is driven by Vikash Pacheriwal and Vishal Pacheriwal, Co-founders of Raisin. On participation in India Fashion Forum “The main objective of the brand is to help connect the consumer directly and India Fashion Forum is a great platform for us for young brands like Raisin! The main challenge is to create products that were affordable and of best quality and comfort. Today, even though the latest fashion is easily accessible to consumers online, we wanted to give consumers a chance where they can physically view trends online and then make an informed purchase decision. Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are not only affordable, but also high in quality and comfort and we’re hoping the market will embrace it!”

     With the manufacturer and effortlessly fuse classic styles with unique modern designs without compromising on the quality and still keeping it affordable. The vision is to be a company that best understands and delivers stylish, yet comfortable products that are innovative, sustainable and fulfill the needs of a young, fashionable woman’s wardrobe.