New Delhi : Raymond Lifestyle, one of India’s most iconic names in apparel and men’s fashion retail, has partnered with Unicommerce, India’s leading e-commerce enablement SaaS platform to unify and streamline its digital retail operations.
As part of the partnership, Raymond will leverage Unicommerce’s flagship platform Uniware, which offers a powerful suite of solutions including order management and warehouse management systems, to centralize operations across multiple marketplaces and its brand websites.
Raymond Lifestyle Limited—home to brands like Raymond, Park Avenue, ColorPlus, and Parx, offers a wide range of premium apparel and fabrics including formal, ethnic, and casual wear, ready-to-wear apparel such as suits, blazers, shirts and trousers, and ethnic wear ensembles.
The integration will allow Raymond to manage all online orders, inventory, and deliveries for its brands through a single unified platform. Whether it is a customer buying from a marketplace like Amazon or Myntra, or Raymond’s own website, everything can be tracked and managed in one place.
Unicommerce’s technology offers deep automation, seamless channel integrations, and intelligent warehouse workflows, which will enable the brand to process orders faster, reduce operational errors, and deliver a consistent customer experience across online and offline channels.
The technology will also simplify the entire returns process—from request initiation to reverse logistics and inventory reconciliation, thereby reducing manual effort and the turnaround time.
Puneet Chandani, Head of E-Commerce at Raymond Lifestyle said, “Raymond Lifestyle is built on a legacy of excellence, backed by deep industry experience. As we leverage evolving market opportunities, our focus remains on delivering seamless customer experiences. Partnering with Unicommerce gives us the technological edge to streamline our operations, improve agility, and scale efficiently across channels.”
Mentioning about the partnership, Kapil Makhija, MD & CEO of Unicommerce said. “We are excited to partner with Raymond, a brand synonymous with quality and heritage, as they expand their omnichannel presence. By enabling faster order fulfillment and unified control across channels, our platform will support Raymond to deliver a seamless and consistent customer experience while driving scalable growth.”
