Mumbai:  In its continued effort to preserve, enhance and invent the art of independent hotel-keeping, The Leading Hotels of the World (LHW) has implemented a comprehensive re-branding with a vibrant advertising campaign, a new logo, and a completely revamped hotel directory.

New Branding Campaign

According to Ted Teng, president and CEO of LHW, “The branding campaign is absolutely consistent with our strategy – one that is in fact deeply rooted in our history – that is to champion independent luxury hotels, those that offer a truly unique and authentic experience rather than a corporate mandated sameness. The primary tagline – All Kinds of One-of-A-Kind — conveys the true spirit of our very individual hotels, while bringing them together under one umbrella.”

Additionally, the campaign focuses on the “sweet spot” that LHW can firmly claim in the marketplace – the space where luxury, global scale, and independent-minded hotels intersect. A secondary tagline has been developed to communicate this very message: The World’s Largest Collection of Utterly Unique, Boldly Independent Luxury Hotels.