Mumbai : Dettol, one of the most trusted power brands from the portfolio of Reckitt Benckiser has launched Dettol Kitchen, the new range of disinfectant kitchen gel. Dettol Kitchen marks Dettol’s entry into a new segment after Liquid Hand Wash in 1992. Dettol Kitchen with 100X better germ kill ‘cleans for real’.

This Dermatologist tested gel cuts through tough grease on dishes as well as cleanses and disinfects multiple surfaces like areas in and around the sink as well as the gas stove and the kitchen slab/platform. The mothers in each household would be ecstatic to know this Dettol Kitchen Gel provides them a solution to create a healthy kitchen which is in line with Dettol Brand Vision of being the trusted champion of health, everyday.

Mr. Chander Mohan Sethi, Senior Vice President– South East Asia, Reckitt Benckiser said, “Dettol’s Brand Vision is to be the Trusted Champion of health, every day. To achieve this, Dettol provides mothers with solutions to help create a healthy home. Kitchen is one of the germ hotspots in the house with invisible germs present on dishes and other food contact surfaces. In fact kitchen sponges are known to be a breeding ground for germs. It made complete sense to extend this promise of Dettol’s germ protection to the Kitchen by providing a single solution for a truly Healthy Kitchen.”

The new Dettol Healthy Kitchen Gel comes in two exciting and refreshing variants: Lime Splash and Lemon Fresh. These are available in 130ml, 200ml, 400ml and 750ml, priced between the range of Rs.24/- and Rs.150/-.