Maharashtra:From the acclaimed filmmaker of “The Dark Knight” and “Batman Begins” comes the heart-pounding thrill ride “Inception”, exploding onto Blu-ray and DVD on December 9th from Reliance BIG Home Video. Featuring an all-star international cast, this original mind-bending blockbuster travels the globe, exploring the secret and infinite world of dreams.

Cobb is a skilled thief and coveted player when it comes to extraction: the stealing of valuable secrets from deep within the mind during a subject’s dream state. His skill, though, has turned him into an international fugitive and he is now being offered a chance at redemption. One last job: one last job to give him his life back; but only if he can pull off the impossible – inception — not stealing an idea but planting one. If Cobb and his team succeed, it will be the perfect crime. However, no amount of meticulous planning can prepare the team for the dangerous enemy that seems to predict their every move: an enemy that only Cobb could have seen coming. Inception is available on Blu-ray (2-Disc Special Edition, Rs.1499), DVD (2-Disc Special Edition, Rs.599), VCD (English, Rs.299), VCD (Hindi, Rs.99), VCD (Tamil, Rs.99) & VCD (Telugu, Rs.99).

The Blu-ray disc’s exciting special features include a unique in-movie experience with Christopher Nolan, Leonardo DiCaprio and the rest of the cast as they delve into the intricacies of the film, a never-before-seen documentary conceived by Nolan on dream research, and much more. The Blu-ray exciting special features include Extraction Mode – Infiltrate the dreamscape of “Inception” – with this in-movie experience – to learn how Christopher Nolan, Leonardo DiCaprio and the rest of the cast and crew designed and achieved the movies signature moments; Dreams: Cinema of the subconscious – Taking some of the most fascinating and cutting-edge dream research to-date on lucid dreaming, top scientists make the case that the dream world is not an altered state of consciousness, but a fully functional parallel reality; Inception: The Cobol Job – Now in full animation and motion, check out this comic prologue to see how Cobb, Arthur, and Nash came to be enlisted by Cobol Engineering and perform an extraction on Saito & 5.1 Inception Soundtrack – Composer Hans Zimmer teams up once again with Director Christopher Nolan to create the soundtrack for “Inception”, enjoy this feature in full 5.1 surround

The DVD contains exciting special features, including 4 Focus Points: The Inception of Inception – Christopher Nolan shapes his unusual concepts for “Inception”; The Japanese Castle: The Dream is Collapsing – Creating and destroying the castle set; Constructing Paradoxical Architecture – Designing the staircase to nowhere & The Freight Train – Constructing the street-faring freight train

On the launch of the biggest title on home video in 2010, Sweta Agnihotri, COO, Reliance BIG Home Video has to say, “We’re very excited to release Inception on home video. It has been this year’s biggest favourite in theatres & with this film, once simply isn’t enough. We encourage the fan to buy the legitimate Blu-ray or DVD to own this dream of a film.”

The Inception home video launch has already seen an exciting beginning with a successful pre-booking campaign, which began on popular e-site Flipkart a month before the launch. The campaign rolled into the top retail stores of the country three weeks prior to the release. Customers who pre-booked the BD or DVD received an exclusive collector’s edition comic book of “The COBOL Job”.

Times of India readers in 15 cities who are fans of Christopher Nolan can buy The Dark Knight DVD at half-price on purchase of Inception DVD. Fans can also win DVDs & Blu-rays by entering in contests in CHIP and Top Gear magazines. Inception will see extensive promotional campaigns on radio stations Radio City and Radio Indigo across 6 cities – Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. Lucky listeners can answer a few exciting questions & win DVDs of the film. One will see Inception promotional campaigns on blogs, virals, exciting online contests, forums & quizzes on social networking sites. There are exciting downloads such as wallpapers, icons & screensavers for the Inception fan.

Fans can also become a fan of the BIG Home Video page on Facebook – which will host exciting contests. Anybody who wants to make a purchase through ads. on Facebook will get exciting discounts. An endeavor is also being made to reach out to Nolan & Inception fans through direct mailers sent to Retail loyalty clubs & corporate houses. These fans can avail attractive offers on buying the Blu-ray or DVD. Visit a retail store today & you may walk through the Inception arch-way that will greet visitors at the entrance! Once isn’t enough. Own the Dream. Own the Blu-ray.