by NR INDRAN / INT

Reliance Broadcast NetworkLtd. today announced the coming on board of BloombergUTV, India’s premierBusiness news channel, as part of its distribution portfolio. This move furtherstrengthens the well crafted television strategy of RBNL which includes the 3BIG CBS Channels – BIG CBS Prime, Love and Spark, and the regionalChannels BIG MAGIC and Spark Punjabi. Add to this, the Channel which isscheduled to launch through the JV with Germany’s RTL Group, and RelianceBroadcast Network will boast of an unmatchable 7 Channel bouquet.

The partnership points at excellent synergies between thebusinesses and will allow for seamless integration of BloombergUTV into theexisting bouquet. While Reliance Broadcast will benefit from having a premiernews channel empowered by the global authority in business news –Bloomberg. BloombergUTV gains through becoming part of a commanding bouquet ofChannels backed with an excellent brand lineage. This consolidation establishesa bouquet to be reckoned with and one that will meet requirements of bothaudiences and marketers alike.

With digitization in the anvil, reduced bandwidth issues anda boost in demand for premium quality content, the channel portfolio stands tohave an edge in the market. The reach and varied profile of consumers andcustomers brings with it opportunities for bundling and cross selling, ensuringthe bouquet is able to garner optimal subscription rates.

With each channel having its distinct audience base, theentire bouquet will cover a wide spectrum of the Indian cable and satellitetelevision viewing audiences. With its ability to offer advertisers theopportunity to reach out to audiences ranging from 4 year olds to 25+ yearolds, from heartland India to the key metros, it ensures an unparalleledmarketing platform.

The 7 Channel mix now offers the following:

1.       BIG CBS Prime, amale skewed premium entertainment Channel (male 15+, SECA,7 metros)

2.       BIG CBS Love, thefirst ever international women’s entertainment channel (female 15+,SECA,5 metros)

3.       BIG CBS Spark, thefirst ever International youth Channel (4-24, SECA,7 metros)

4.       BIG MAGIC, avariety entertainment Channel for the Hindi heartland (CS 4+ MP,UP, Bihar)

5.       Spark Punjabi, thecountry’s first International Punjabi Channel (CS 4+, Punjab, 1mn+)

6.       BIG RTL Channel inthe action space

7.       BloombergUTV,India’s premiere Business news channel (male 25+, SEC A, 7 metros)

With a prolific mix of channels cutting across genresranging premium English, credible news and well tailored regional channels, thebouquet of Reliance Broadcast Network stands to make a significant impact inthe market.

Speaking on the occasion said Tarun Katial, CEO, RelianceBroadcast Network, “With the addition of BloombergUTV to the RBNLnetwork, we now present one of the strongest television portfolios in thecountry. This consolidation of the network delivery platform allows us toenable marketers with a single consolidated outreach platform, while offeringaudiences the best possible television content.”

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