New Delhi – The Indian Institute of Art & Design recently hosted an enlightening masterclass led by renowned celebrity stylist Shifa Firoz, providing Fashion Business Management students with invaluable insights into the fashion and business management domains at the Delhi campus.
In this illuminating session, Shifa shared her extensive experience in the fashion industry, detailing her journey as a celebrity stylist and the intertwined worlds of fashion design and styling. Her role as a movie costume stylist with Yashraj Films and her association with British Vogue were major highlights.
Shifa passionately emphasized the creative process, encouraging students to embrace innovation, attention to detail, and the art of curating distinctive looks. She showcased her unique approach to personal branding, seamlessly blending European and Indian couture. Additionally, the session covered vital business management strategies tailored for the fashion industry, including branding, effective marketing techniques, and the significance of nurturing professional relationships.
Shifa also stressed the strategic use of social media to enhance one’s professional image and expand their audience. As sustainability gains traction in the fashion world, Shifa discussed eco-friendly practices and ethical considerations, offering students valuable insights into the future of sustainable fashion.
During the event, Shifa Firoz shared her perspective saying, “In the world of fashion, the key is to balance timeless class with ever-evolving trends. Fashion designing and fashion styling are inseparable partners in the world of style, enriching the creative tapestry of the fashion industry.”
Professor Usha Patel, Director-Academics, reflected on the event, stating, “Masterclasses led by industry experts at IIAD offer our students a unique opportunity to bridge the gap between academia and the professional world, gaining real-world insights and invaluable inspiration. These experiences not only enrich their knowledge but also empower them to enter the industry as confident, well-prepared individuals, ready to make their mark.”
The masterclass provided immediate and far-reaching benefits for fashion business management students, equipping them with the skills necessary to establish and maintain a unique brand identity, a critical component for success in the competitive fashion industry.
In addition, IIAD recently organized a series of specialized masterclasses for Communication Design students as part of their film-making project. These sessions, guided by esteemed industry experts such as Sudhanva Deshpande, MK Raina, Anirban Ghosh, Varun Grover, and Vandana Kataria, delved into the intricacies of filmmaking, providing practical insights into storytelling, sound design, directing, and acting.