United States: Retail software company Retaligent Solutions, Inc. (“Retaligent”) announced its new retail-specific Customer Relationship Management (CRM) solution Charisma 1:1TM. Built on the Microsoft Dynamics CRM 2011 platform, Charisma 1:1 provides a fully integrated, end-to-end Retail CRM, Clienteling and Loyalty solution. This new product combines traditional back-office marketing functions with in-store clienteling tools, driving relevant, timely customer communication and real-time recommendations across multiple channels while building lifetime value with a retailer’s best customers.

Retailers have recently recognized the importance of customer-centric initiatives that capture the attention of today’s shoppers while creating long-term brand loyalty across all points of interaction. Retaligent’s Charisma 1:1 helps retailers create connected relationships with their customers, supported by a 360-degree view of their needs. This leads to more empowered sales associates capable of delivering more personalized customer experiences.

“We are very excited to have secured this synergistic alliance with Microsoft and that together we are able to bring this new product to the global retail market,” said Bryan Amaral, Retaligent’s President and CEO. “Charisma 1:1 represents a unique opportunity for retailers to accelerate the execution of their customer engagement strategies by driving sales growth while improving sales associates’ productivity. We believe our solution provides complete, tightly integrated marketing and multi-channel sales execution capabilities. Building Charisma 1:1 on the Microsoft Dynamics CRM platform allows us to deliver our solutions to a broader retail audience at a lower total cost of ownership,” Amaral said.

Charisma 1:1 takes advantage of the Microsoft Dynamics CRM extended application platform (xRM) offering superior interoperability and integration capabilities. The application utilizes the product functionality of Microsoft Dynamics CRM enhanced with Retaligent’s in-store clienteling, loyalty, and in-store campaign management capabilities to fulfill the specific needs of the retail industry.

“Microsoft acknowledges Retaligent as a key ISV partner in the Customer Centricity solution area. Their innovative partner solution is a logical extension to Microsoft Dynamics CRM for retail, allowing retailers to not only understand their customers, but to have the tools to engage in new and better ways, leading to more personalized and connected relationships,” said Brendan O’Meara, Managing Director of WorldWide Retail at Microsoft.