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  • Reviving Ethnic Fashion: The Story of IDAHO Clothing

    Published on June 22, 2023

    Ethnic clothing has always been an integral part of Indian culture. Over the years, it has undergone a remarkable transformation. From being traditional and authentic, it has become fashionable and contemporary, yet still retaining its cultural roots. One brand that is making waves in the Indian fashion industry for redefining ethnic clothing is IDAHO Clothing. The brand is an ode to traditional Indian textiles, fabrics, and motifs, reviving ethnic fashion with its modern and eclectic twist. Let’s dive into the story of IDAHO Clothing and discover how it’s taking the ethnic fashion industry by storm.

    The birth of IDAHO Clothing

    Founded with a vision to generate employment opportunities for over 10,000 people, IDAHO is a brand that has come a long way since its inception. Lalit Khatri, who comes from a family of printing experts, was inspired by his father to start IDAHO. Since then, this brand is dedicated to the creation of exquisite ethnic wear that is a true representation of Indian culture. With a keen eye for detail and technical know-how, Lalit manages IDAHO’s technical work and leads the strategy and marketing team. Meanwhile, Vinita, a fashion designer & brand’s co-founder, brings her creative ideas to IDAHO’s designs, looks over the production team, and supports the brand. They strive to create designs that are truly one in a million. IDAHO Clothing stands out from the crowd with its unique approach to ethnic fashion, incorporating traditional techniques with contemporary styles to create clothing that captures the essence of Indian culture. From hand-block printing to intricate embroidery work, each piece of clothing from IDAHO is a work of art.

    The creative process behind IDAHO Clothing’s designs

    At IDAHO Clothing, the creative process behind their designs is truly unique. Unlike traditional ethnic wear in India, which tends to focus on bold colours and ornate embellishments, IDAHO Clothing draws inspiration from nature and its surroundings to create truly unique designs that celebrate Indian culture. Their design team consists of skilled artisans and craftsmen who combine traditional Indian techniques with contemporary styles and silhouettes to create pieces that are both ethnic and modern.

    Success stories and recognition received by IDAHO Clothing

    IDAHO has built its brand reputation on quality and customer satisfaction, the reason behind having a repeat-customer ratio of over 65%. IDAHO is also proud to be acknowledged by Shiprocket, India’s top logistics platform. IDAHO Clothing has also received recognition for its unique and innovative designs. Their clothing has been worn by celebrities and influencers, further cementing their status as a leader in the ethnic fashion industry.

    The path ahead for IDAHO Clothing and the Future of ethnic fashion in India IDAHO is not just another ethnic wear brand in India as it strives to create unique, timeless, and high-quality clothing that resonates with people’s cultures. With their commitment to generating employment, producing quality garments, and attention to detail, IDAHO is a brand that is here to stay. IDAHO paves its way into the future with plans to expand its reach globally and showcase its designs to a broader audience. They aim to create a space in the international market and establish themselves as a prominent name in the ethnic wear industry. As for the future of ethnic fashion in India, it’s an ever-evolving industry with new trends emerging every year. However, what’s important is that the brands create garments that don’t lose touch with their roots and uphold the traditional methods of craftsmanship, as reflected in every design by IDAHO.

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