BANGALORE: Swiss cabling specialist Reichle & De-Massari (R&M) is on a high trajectory growth path. From a modest start of its India operations in 2006 to making its way into the Top Five players in the cabling market by the end of 2010, R&M has experienced quick growth given its innovative products and high quality. So far, R&M is present in all Tier I cities across India. R&M also has a Demo & Training centre in Bangalore for its partners and end users.

To further increase its presence, R&M intends to get more resellers and dealers on board, to address the opportunities in Tier II & III cities. The company is now looking for resellers and dealers in Nagpur, Nashik, Ahmedabad, Baroda, Surat, Kochi, Lucknow, Jaipur, Bhopal, and Indore along with other similar cities.

The locations targeted are fast becoming hubs in terms of IT/ITeS, retail and manufacturing. Venturing into these markets through resellers will form a significant part of R&M’s growth plans for 2011. R&M specializes in providing high quality solutions to its clients and strongly believes that by building mutually benefiting relationship with resellers, significant growth can be achieved.

R&M is also planning to conduct road shows in these cities, which would help interested parties understand more about the products and solutions offered by R&M.

R&M partners and resellers receive training under the Qualified Partner Program (QPP) and have access to technical & sales support to help meet customer requirements.

“We wish to bring our high quality, passive cabling solutions for data, voice and video communication networks to organizations that are located in Tier II and Tier III cities. With resellers and dealers in these cities, we want to extend our reach to companies that need innovative cabling solutions” says Gaurav Ahluwalia,