By Sachin Murdeshwar

Mumbai :-   After a successful launch of 4 outlets Mumbai gets its 5th outlet in the upmarket South Mumbai area of Horniman Circle, Fort.

AVA Foods which spearheads brands like Grillicious, Jiffy and SaMoCha is a brainchild of Anish Bhanwadia who spearheads the Franchise model of his parent company.

They already have 2 outlets of Grillicious, 7 of Jiffy and 4 of SaMoCha across Maharashtra which totals to 13 as of now.

The 5th outlet of SaMoCha was launched today at Horniman Circle, Fort at the hands of the Franchise owner Shri Asad Porbanderwala.

SaMoCha runs on a QSR (Quick Service Restaurant) format and as the name suggests its quick service which will be a boon for office goers in the busy area of Fort.  Speaking at the launch Mr. Asad Porbanderwala – Franchise owner said, “Office goers look for hygienic food, which is well priced and is served almost immediately due to time constraints.  This is a perfect fit in the financial district as everyone prefers chai and samosas in their snacks and what better than SaMoCha.”

Mr. Anish Bhanwadia, Partner – AVA Foods, commented “customers prefer the popularity of QSRs where service is quick, efficient and hygiene levels are maintained. Mumbai is an active market for us and we are aggressive on the expansion plans for the same & will soon be appointing a Master Franchise which will help SaMoCha to expand in an organized manner.”

SaMoCha requires an investment of only Rs.8 lacs with an earning potential of 60k-80k per month for the franchisee. Whereas Jiffy requires an investment about Rs.12 lacs with an earning potential of 90 to 120k per month and Grillicious requires an investment of Rs.45 lacs with an earning potential of 2.75 to 3.5 lacs per month.

We are looking at expanding upto 25 SaMoCha outlets by the end of this financial year.