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  • Sauza summers – Beam Global launches Limited Edition ‘Sauza Party Kit’ exclusively available at GTR

    Published on June 29, 2011

    Mumbai: It’s raining Sauza this summer. The world’s leading tequila brand is all set to enthuse the party lovers this season with the launch of its limited edition ‘Sauza Party Kit’. This limited edition offer will be available on the shelf only for this summer, across international airports in New Delhi, Mumbai, Bangalore, Hyderabad, Cochin and Colombo.

    The party kit contains a unique Sauza shot tray which comes in the shape of a bat along with 5 shot glasses and a Sauza salt shaker all together with two bottles of what you love most – Sauza Tequila! It is the perfect tool to host a party that gets talked about!

    Mr. Harish Moolchandani, CEO & Managing Director, India and Indian Sub Continent, Beam Global Spirits & Wine, India said, “Sauza, the Nuestro tequila brand from Beam Global’s portfolio is known for bringing forth fresh experiences. Since its launch, the product has exceeded our expectations, and has created a niche for itself amongst not only the tequila consuming populace across India but also the larger party lover community. The launch of the limited edition ‘Sauza Party Kit’ is to ensure that consumers can experience Sauza tequila in an interesting way & party well. Sauza, is the largest selling tequila brand in India and the launch of this limited edition ‘Sauza Party Kit’, should help strengthen our presence across the GTR channel even further”

    This experiential party kit available at 34 dollars at the international airports, should for sure help you beat the heat this summer and pamper yourself and your guests.

    About Sauza® Tequila:

    Sauza Gold and Blanco were born in 1926 when Don Eladio Sauza, Don Cenobio Sauza’s son, carried on his father’s passion, expanding the business as far as Spain. In addition to introducing Sauza Gold and Blanco, he renovated and modernized the distillery, refined his father’s production techniques and was the first to sell tequilas in bottles rather than the traditional barrels, all helping to further broaden tequila’s appeal. Often referred to as ‘nuestro tequila’ and the ‘first family of tequila’, Sauza is a taste of the unexpected. Sauza Tequila is fresh because it is freshly made. The harvested agaves are immediately processed sop that they go from picked to liquid within one day. They are double distilled, giving them a clean crisp taste that makes them smoother & easier to drink.

    About Beam Global Spirits & Wine:

    Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about.  Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs.  Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion.  For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.


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