Mumbai:  Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $12.5 billion Mahindra Group, has announced that the Scorpio’s online community has crossed the significant milestone of half a million fans on Facebook. This makes the Scorpio Facebook online community, one of the largest online auto communities on Facebook India.

Speaking on this milestone, Vivek Nayer, Senior Vice President, Marketing, Mahindra & Mahindra Ltd. said, “With more than 5.75 lakh fans endorsing our Scorpio on Facebook, this is indeed a reflection of the fact that Scorpio is one of the most admired brands in the Indian automobile industry. This is also clear from the recognition provided by fans and critics alike and the numerous awards it has received since inception. The brand’s fan following validates our continued focus to innovate in order to drive customer engagement and buzz around our brands.”

Mr. Nayer further added, “The Scorpio page on Facebook is a great place for Scorpio owners and enthusiasts to communicate with each other to discuss and share their moments and experiences with the vehicle. It allows them an opportunity to post photographs and videos of their Scorpio in action and enables them to participate in several exciting contests regularly”.

The magic of the Scorpio is reflected in the array of impromptu fan clubs initiated by customers over the years. The brand is also strongly represented by its customers in the virtual world: from thriving Scorpio communities on the web, to Scorpio owners exchanging notes and sharing online travelogues on blogs and various other fora. Today, its popularity can be gauged by the fact that it is one of the largest online auto communities on Facebook India with greater than 5.75 lac fan base.

Going beyond the vehicle itself, the Scorpio experience is woven into the cultural fabric of the country. A visible star on the silver screen, Scorpio has frequently dazzled moviegoers through its presence in a number of movies. For Scorpio enthusiasts, the chronicles of the Scorpio have also been captured in a coffee table book – “The Legend of Scorpio” – which won the acclaimed International SAAPI award in 2010.

The Scorpio also stars in the Mahindra Great Escape Offroading Game, a much-awarded game which won the Gold in FICCI BAF 2010. It has had 1 crore gameplays and more than 1 lakh Facebook downloads till date.