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  • Senco Gold Limited : Senco Gold & Diamonds launches ‘The Great Indian Vivaha Collection’

    Published on December 24, 2019

    By Sachin Murdeshwar

    Mumbai : Senco Gold & Diamonds, one of the largest jewellery retail chains of India, unveiled ‘The Great Indian Vivaha Collection’ – a range of new bridal jewellery collection to cater to the peak wedding season demand.  Featuring intricate and exquisitely detailed designs in gold and diamonds, the Great Indian Vivaha Collection showcases the quality of craftsmanship that Senco Gold & Diamonds’ karigars possess.


    Each piece of jewellery is perfectly designed to reflect the unique beauty of every bride across the country – from the demure Bengali bride to the swag of the Punjabi bride; from the elegant Muslim bride to the proudly traditional South Indian bride…the collection is tailor-made to make every Indian woman dazzle on her special day.


    Shaadi, Vivaham, Nikah, Kalyanam, Bibaho are different cultures of marriage, but signify the essence of emotion, joy, and togetherness of two souls. Every bride aspires to look like a ‘princess’ on wedding day. The bridal jewelry intensifies the beauty of the attire and takes it to another level. Behind adorning bride with a few precious pieces of jewelry has a symbolic meaning and reason. Rings, Jhoomar, Nath, Haathphol, Maangtika, Necklace Set, Armband, Nose Pin, Hair Accessory, Waistband, Bangles, Toe rings, Anklets, Nath, Sankha & Pola (Bangle), Kharu, Chic and Long Chain are the auspicious accessories which complete every bride’s look.

    Some of the showstopper pieces from The Great Indian Vivaha collection are:-

    This piece is truly a one-of-a-kind due to its unique design element. The 22kt gold 3 layer sita-haar is based on mayur theme with the combination of guinea and meenakari. It’s a perfect piece for wedding where you will find ethnic elements are playing with new age thinking.

    This showstopper piece has beautiful meenakari with green enamel at center. Made of 22kt gold, this incredible art worked neckpiece and earrings array the eternity of emotion. This extraordinary cuttay piece will make the bride the most graceful bride ever.

    This “choker” neck piece is made of sleek filigree work. Re-creating the geometric vibe in gold and highlighting with meenakari with green and blue enamel makes this neckpiece an enchanting piece any woman would love to own.

    This gold crafted bangle is the art of karigari where enhancement has done with timeless effort that beautify the sophistication. Team up this with a silk saree to look gorgeous.It was during these interactions with Indian royalties where this kind of magnificently crafted kharu popularly known as Bridal Armor. This intricate bangle will complete your traditional look.

    The necklace is the home of craftsmanship, the flawlessness of chillai, filigree and cuttay artwork has praised the effort of workmanship of Senco Gold and Diamonds.

    The royalties also patronize these modern Indian Jewelleries by its delicate work and timeless beauty. The petal design which has embellished with meenakari art divine the exquisiteness.

    This necklace has set the level by not just for its grandeur, also for its mysterious crafting. This royal neckpiece has enhancement of chillai, high-polish effect and many more artwork to indulge its sophistication.

    Everybody knew bride look perfect when she adorn herself with an exquisite Choker set intricate with colourful beads, stones, polki which embellished her such a way that everyone couldn’t take their  eyes off.  Behind adorning yourself with a few precious pieces of jewelry has a symbolic meaning and reason in it.

    Moon is our inspiration light from where we get lot of inspiration and motivation to bling always. Likewise, neck is the bride’s main attraction point and this glamourous drop necklace intricate with sparkle polkis, colourful stones, and tinny hanging elegant pearls that beautify the look.

    A Bride couldn’t be complete without a necklace enriched with elegant polki, meenakari work and pearl, along another very important thing is arrays the emotion and love of your culture.

    When everyone comes to see “Bodhu” they meant her beautiful Jewellery which she gonna wear. And this melancholic sparkle jhumka showcasing with elegant polkis and tinny pearls that makes it to indulge the intelligibility of her vision.

    Filigree cutwork has a unique embellishment with stones. Leaf friendly neck piece owes its style with flower. The traditional motifs make it great for social events and festive occasions.

    Your ears going to feel the attraction point, by this royal dangler. The pattern of the earring is arrays the painstakingly effort by our great Karigars. Wear it to look glamorous.