Mumbai : Till date you’ve tried to woo a girl with your macho skills… now prove to her that you have the perfect combination of ‘Brain and Brawn’. Pepsi Atom’s exciting contest at Malhar, St. Xavier’s annual youth festival gives you that opportunity to display your strength of mind as well as body. The contest also invites you to come up with ways to charm a girl of your dreams. Through this activation at the much talked about fest, Pepsi Atom is looking out for the perfect ‘Malhar ka Atom’.

To participate, just rush to the St. Xavier’s College and catch hold of the Pepsi Atom team. Post registration, participants will be tested on two categories to qualify for the ‘Knock out Session’- Josh via a physical test & Hosh via a riddle. Each ‘Knock out Session’ will comprise of three rounds – physical, mental & a creative challenge of coming up with ways to charm a girl. Three winners on August 16 & August 17 will emerge from these sessions respectively who will be awarded with Aviators sunglasses. These six winners will then compete against each other on the evening of August 17 to emerge as the mega winner of the ‘Malhar ka Atom’ contest and win the grand prize, a smart phone.

Speaking about the latest activation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said “Pepsi Atom stands for the ‘Piyo Josh Mein Jiyo Hosh Mein’ attitude. Through our latest activation at, Malhar, we aim to encourage youth to display their strength of mind as well as body”.

Malhar, is one of the largest inter-college youth festivals in Mumbai, hosted annually by the students of St. Xavier’s College. The fest includes events, cultural contests in literary, performing arts and fine arts categories, along with a number of workshops on different themes.

Source : Sachin Murdeshwar