For over 40 years, Shri Lakshmi Steel Suppliers (SLSS) has been servicing customers across South India with tried, tested quality assured products under the Durastrong brand. Currently they are operating through 1,500 dealers and are looking at expanding the network of dealers to reach more quality conscious customers in the interiors and tier 2 & 3 cities.

While their products have been well received by their customers, SLSS wishes to enhance their market presence. In order to effectively communicate their strong brand values, SLSS has signed on Anil Kumble as its brand spokesperson for its Durastrong range of products.  

Mr. Vinod Singhal, Chairman said “As a brand, it is our belief that we strive for excellence, especially with regard to our commitment to our customers and this is a trait that Anil Kumble has exhibited throughout his career and in personal life. We are proud to have him on board to take our message to a mass audience.”

Anil Kumble stated: “I am happy to associate with Durastrong and promote the concept of Make in India.  Durastrong is a quality product from a company that has been around for over forty years, I appreciate SLSS’s endeavour to make quality products that full fill the dream of their customers to make homes that provide them a lifetime of happiness.”

Durastrong has a bouquet of products across Fe550 Grade TMT Rebars, TrueColour Roofing Sheets, Galvanised Corrugated Sheets, Weld Mesh Fencing, Barbed Wire Fencing, Welding Rods and Binding Wires.