The ever-growing popularity of YouTube is nothing new. After all, it has impacted today’s generation that many biggest stars owe their career to it. In recent times, it has become mainstream to see many talented and creative professionals coming out and showcasing their potential on the video platform. One of the budding names in the Indian music industry, Gavvy Cheeka has made his breakthrough in the musical world. Hailing from Mohali, he is originally known by the name Shubham Garg.

Before he makes his mark as a singer, Gavvy has produced various singles and originals under his music label ‘Future Beats’. It is a joint venture along with his partner David Singh. The record label started with humble beginnings and has turned out to be the next big thing in the Punjabi music industry. As far as musical hits are concerned, the record label has got a few tracks that have surpassed more than a million views. These music videos are namely ‘Rang Kala’, ‘You Know’, ‘Nowadays’ and ‘Shaq’ which has performed exceptionally well on YouTube.

To kickstart his career as a singer, Gavvy Cheeka is building his presence across different music streaming platforms. With a verified profile on Spotify, the singer has two songs under his name – ‘Truthfull’ and ‘Down To Up’. After the release of both these tracks, the talented singer is looking forward to releasing his new songs soon. When asked about his choice of music, Gavvy replied, “I am an ardent fan of peppy numbers. I am currently working on a quirky and upbeat song. If all goes well, I will release it soon under our music label.”

Apart from this, ‘Future Beats’ aims to collaborate with new-age artists to raise the bar of Punjabi music globally. An ardent fan of music, Gavvy believes that the journey of a singer is a learning experience. “Music has evolved so much in the last few years. I feel that I am a student for life in the music scene, as it has got so much to explore. My end goal is to croon songs that not only restrict in the Indian region but have an impact across borders. And for the same, nothing better showcasing the singing talent on YouTube”, revealed Gavvy

Besides being a singer and a producer, Shubham Garg owns a media company named VK Media. It is a 360-degree company offering an ocean of services including public relations, artist management, music distribution, digital marketing and digital content management. Through his media company, Gavvy Cheeka is hoping to take ‘Future Beats’ on an international level.