APN News

  • Monday, July, 2022| Today's Market | Current Time: 05:43:10
  • SoCheers, an independent digital-first advertising & marketing agency, celebrates 9 successful years of creating some of the most disruptive pieces of digital storytelling in the industry, while keeping intact their people-first approach. To mark the occasion, the Mumbai-based agency announces its foray into the Bengaluru market, envisioning a new growth plan. This step not only expands the agency’s wings but also enables it to diversify its offerings and leverage the immense potential of the southern market.

    The Bangalore office will primarily focus on adding creativity to the vibrant start-up ecosystem in the city. The team is actively looking to fill close to 20 positions across verticals, like client servicing, content creation, business development, account planning & brand strategy, media planning & buying, data intelligence & analytics, among others. The agency plans to add renowned brands from the city to its roster in the coming months. 

    Mehul Gupta, Co-Founder & CEO, SoCheers, looks both towards the past and the future at this significant juncture, saying, “Our 9 years have been full of innovation, challenges and upliftment, but entering our 10th year is a milestone like no other! With our already established verticals and the endeavour into the city of Bangalore, we aim to further propel our ability to create a comprehensive narrative that resonates with the people and their emotions.”

    The agency has already started the year with exhilarating wins at various prestigious international stages including the Webby Awards 2022, Spikes Asia 2022 and Campaign Asia Agency of the Year 2021, along with the most recent shortlist at The One Show Awards 2022. The momentum is further multiplied with the staggering growth of 65% in its overall revenue in the 2021-22 financial year. Pushing the growth trajectory upward, the team also proved its metal by significantly widening its portfolio by winning digital mandates for Study in India programme, Chandon, Godrej Interio, PokemonGo, iRR Fitch, Narsi, Ed-a-Mamma, Popeye’s India and Keya Foods, among others.

    Constantly producing innovative, relatable and path-breaking campaigns, SoCheers has successfully garnered expansive love from the audiences and the industry at large. During just the last year, works like The Family Man Job Hunt, Venom #ChocolatesMissing, Enerzal Blitz ‘Har Pyas Ka Rang Hai Blue’, The Wheel Of Time, and more, were received with nation-wide appreciation and recognition.

    The step into the new market, opens up newer and, as yet unexplored avenues for the agency to pursue, which the team is amped and ready to take on. SoCheers has also stepped into the Metaverse for its clientele with innovative campaigns, staying at par with the industry advancements.

    Delving a little deeper into it, Siddharth Devnani, Co-Founder & Director, SoCheers, says, “It is a part of our inherent philosophy to celebrate what we have achieved, but not get complacent with it. By continuously adapting to the up and coming technological advancements, being cognizant of the nation’s pulse and predicting the trajectory of the digital industry, we keep pace with the mission we have established.”

    Having started as a social media marketing agency with just 2 people, SoCheers has grown leaps and bounds in the last 9 years to be now known as India’s fastest growing digital agency, with over 140+ passionate individuals leading it to newer heights every day. A diverse team that thrives on creativity and a positive work culture, the agencyprides itself on balancing the trifecta throughout the rapid evolution of the organisation. As the SoCheers’ leadership team steps into the 10th year of the decade, having worked towards building it with strength, resilience and perseverance that is bound together with threads of creativity, they plan to raise the bar yet again.

    Marking this date, their internal Cheer Squad, known for setting the vibrant culture, celebrated the anniversary with a spectacular 9 day-long CheerFest’22. The summer themed fest had everything from pancake and pepsicola days, to dress-up days, to a game evening, to an art workshop, to a day of giving back to the community. It also brought back Cheerland, SoCheers’ patented initiative celebrating the company culture through music, dance and comedy, much to everyone’s delight.

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