APN News

Society Tea bags Kyoorius Creative Awards 2018 for Finest OOH Campaign

Mumbai- Society Tea, the legacy tea makers from Hasmukhrai & Co won fifth edition of Kyoorius Creative Awards 2018 for best Out-of-Home Advertising campaign- the Tea Society called India. Society Tea won 2 Blue Elephant accolades in two categories namely- Billboards and Travel and Photography for Advertising.

Society Tea came up with brand campaign celebrating the Tea Society of India and spent the last year exploring the length and breadth of the country taking incredible images of the tea drinking culture of India. Across the country there is an inherent love for ‘chai’ Society Tea’s Tea Society comes straight from the heart of the brand and these arty images are used across the brand  campaign, from Outdoor, to Television, as well as selling these images through a microsite to raise money for Charity.

Kyoorius Creative Awards was held on June 1, 2018 at Dome@NSCI, where a total of five Black and ninety Blue Elephants were presented to the winning titles spreading across Advertising, Media and Digital categories.

 

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